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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct212015

Toyota Mirai Effort Takes Fox, Lloyd, Viewers Back To The Future Of Oct. 21, 2015

By Barry Janoff

October 21, 2015: Observing that "movie magic sometimes turns into technological reality," Toyota is going pedal to the metal with a Back to the Future campaign to support the U.S. release of its Mirai hydrogen fuel-cell vehicle.

The car, which already has hit showrooms in Japan, will first be available in California this month before Toyota ramps it up for national release. According to Toyota, most of the hydrogen refueling stations needed to run the vehicle are located in California, but plans are to make them available across the country.

A multi-media "Fueled by the Future" campaign ties the Mirai — which, according to Toyota, is powered by hydrogen fuel with the "potential to be sourced from almost anything, including solar, wind and trash" — to the DeLorean automobile designed by Doc Brown in Back to the Future that was powered by Mr. Fusion, a converter that turned trash into fuel.

Toyota did qualify the dynamics, however, stating, "While drivers can't exactly throw soda cans and banana peels into the Mirai fuel tank and expect to cruise the roads of California, organic waste can decompose and produce bio gas at land fills. This gas can be purified into and converted into hydrogen for fuel.'

Toyota said that the only emission from the Mirai's tailpipe is water.

According to Toyota, more than 2,000 people to date have requested to buy a Mirai in California. MSRP is about $58,000, but Toyota said that federal and California state incentives "will drop the price down to $45,000."

The campaign features Michael J. Fox and Christopher Lloyd recreating their roles as Marty McFly and Doc Brown, respectively, from the Back to the Future trilogy.

Back to the Future was released in 1985.

Back to the Future II, released in 1989, has become the focal point of the Toyota effort based on the scene where Brown's DeLorean time machine is set for Oct. 21, 2015.

Back to the Future III was released in 1990.

"This moment celebrated the intersection between the U.S. arrival of the Mirai and the 30th anniversary of an iconic film," Bill Fay, Toyota division group vp and GM, said during an event in California on Tuesday night attended by Fox, Lloyd and more than 300 new Toyota Mirai owners, Mirai dealers and special guests.

"We were thrilled to mark the occasion with a video featuring the film's original stars Michael J. Fox and Christopher Lloyd, reminding our first Mirai owners that they will be driving a future we could only dream of 30 years ago," said Fay.

Among others, Pepsi, Pizza Hut and Nike have had activations saluting Oct. 21, 2015 as Back to the Future day.

Back to the Future films also are being run in theaters nationwide, and a new Blu-Ray and DVD box set has been released by Universal.

The Michael J. Fox Foundation for Parkinson's Research has a donation drive tied to the movies and the anniversary of their release, "A Future Without Parkinson's."

Back to the Future was executive produced by Steven Spielberg and directed by Robert Zemeckis.

Toyota teased its Mirai release last week with a 30-second spot, "Diner," in which Fox and Lloyd discussed events and products that were featured in the movie did or did not come true. A second spot, "Clocks," anticipates Oct. 21 with a room filled with ticking clocks and a voiceover that tells people to get ready for a special event.

A new five-minute spot stars Fox and Lloyd — both in clips from the film and in real life — and Mischa Pollack, a scientist with a masters in aero-mechanical engineering, who takes viewers on a tour of locations actually used in Back to the Future as he collects trash to turn into fusion for the Mirai.

During the spot, Pollack explains to Fox and Lloyd how landfill trash decomposes and produces "an enormous amount of bio-gas" and that a "special facility receives the purified gas combined with natural gas from the grid, where it all gets processed into hydrogen" that is then transported to fuel stations for pumping.

The trio ultimately get to drive a Mirai that comes complete with an "OutATime" license plate from the original movies.

The spot, which includes a Back to the Future soundtrack and graphics, concludes with the text, "The End . . .  Or Actually . . . The Beginning." (See the full spot here.)

"A piece of the future is now a reality with the Toyota Mirai," Lloyd said at the release party. "Compared to some other technologies predicted in the film, like rehydrated pizza or self-tying shoes, this technology has the real potential to change the world."

According to Pollack, who said he was inspired to become a scientist by the Back to the Future movies, "Never in my wildest dreams did I think I would have the opportunity to work with two of my heroes on such a once-in-a-timeline project. It was a great privilege that Toyota let me part of this tremendous campaign and I wish them the best of luck in moving this technology forward."

The campaign also incorporated the 2016 Toyota Tacoma, a modern version of what was Marty McFly's dream truck in the original films.

Lead agency for Toyota's "Fueled by Everything" campaign is Droga5. Toyota said that Back to the Future elements also "drew on the expertise of Saatchi & Saatchi Los Angeles."

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