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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec122012

Q&A: What Big Plans Does Man Of Action Peter Carlisle Have For Michael Phelps?

By Barry Janoff

December 12, 2012: Michael Phelps will forever be associated with the Olympics and may for a long time — some say forever — hold the Olympic Games record of 18 gold medals and 22 total medals. Now retired from competition, Phelps has other worlds to conquer, including golf and perhaps even swimming with great white sharks.

Phelps has used his skills in the water to bring worldwide attention to the sport and to create for himself a global brand, with marketing deals that include Subway, Under Armour, Visa, Procter & Gamble and Speedo. Many of his alliances run through 2016, which means that even if he stays true to his post 2012-Olympic Games retirement decision, he will be a marketing and PR spokesman leading up to and then during the 2016 Summer Games in Rio de Janeiro.

Phelps has a support team of coaches, family and friends who have guided him from novice swimmer to world-class athlete. But in the playing field of sports business and sports marketing, Phelps' main man is Peter Carlisle, who has been with Phelps for more than ten years. Carlisle's long-time mantra — once met with derision but now accepted as gospel — is that Phelps could earn $100 million from endorsements during his lifetime.

Carlisle is managing director of the Olympic and Action Sports Division for global agency Octagon. In addition to Phelps, Carlisle has represented such athletes as Aly Raisman, Apolo Anton Ohno, Ross Powers, Hannah Teter, Kelly Clark and Seth Wescott. But his impact has gone well beyond representing athletes.

His support of action sports began at a time when they were considered to have little opportunity to grow beyond a niche category. Carlisle was a catalyst in driving the likes of snowboarding, skateboarding and BMX — and the athletes who participate in them — to domestic and global prominence among media, fans and marketers.

Before championing Phelps, Carlisle worked as a lawyer, but in 1997 he left private practice to found Carlisle Sports Management, a boutique agency representing winter sport athletes. CSM was acquired by Octagon in 2001.

In November, Carlisle was named Executive-in-Residence at the Mark H. McCormack Department of Sport Management at the Isenberg School of Management, University of Massachusetts-Amherst. The institution is named for the late McCormack, an attorney and businessman who founded IMG and is credited as being the godfather of sports marketing and sports business.

NYSportsJournalism spoke with Carlisle about Phelps, the challenges and rewards of marketing athletes, the future of the Olympic movement in the U.S. and the business of sports.

NYSportsJournalism.com: Given what has happen in recent years to such high-profile athletes as Tiger Woods, Lance Armstrong and even Michael Phelps (a DUI in 2004, a drug paraphernalia photo in 2008), is the public more skeptical than ever when it comes to trusting athletes in marketing?

Peter Carlisle: Yes. But at the same time, while there is more cynicism, given how technology has changed, and that athletes have their own platforms for social media, their messages are not just coming through a package or some polished 30-second TV spot. The athletes are communicating directly with consumers and fans. It depends on how it is being communicated. But social media offers so many different possibilities for athletes to communicate directly with the general public and to the market. In that way, their messages are more credible, more believable. There is more cynicism, but there is more opportunity to communicate authentically with the audience.

NYSJ: Is there a way to compare sports marketing and sponsorship opportunities and deals surrounding the 2008 Summer Olympics in Beijing and 2012 in London?

PC: That's a good, straightforward question that I should be able to respond to with a straightforward answer. But the situations certainly were different. And the opportunities going into and then coming out of each of the Olympic Games was different. I don't think you could ever duplicate the buzz going into and after Beijing. It was such a unique situation. Such a distinct moment. The energy and pace that it created would be difficult to replicate. Having said that, it is as busy, if not busier, now then it was [in 2008]. Marketers and people appreciated the London Olympics in a different way. It is always a busy time for activation in the fall when you come off the Olympics. Then it tends to dissipate somewhat.

NYSJ: What do you see happening between now and the 2016 Summer Games in Rio as far as marketing buzz?

PC: Marketers are already making plans, but I would say it's too early to talk about the overall long-term platforms and their possible impact. But because there will be new ways for marketers to activate and communicate, and new platforms for athletes to become involved, it should be exciting and interesting.

NYSJ: Michael Phelps said he has retired from competitive swimming, which could mean less time in the public eye. How will you maintain his visibility with the public if he no longer is aligned with the Olympics?

PC: He certainly has established his presence as an athlete and as someone who will remain known to the public for a long time. He has a lot of projects going on. He enjoys golf and among his opportunities he is working with golf instructor Hank Haney on The Haney Project (scheduled to air on NBC Sports Group's Golf Channel in February). He is overseeing the Michael Phelps Foundation, the Michael Phelps Swim School, he is still very active and passionate about swimming. But there are so many platforms for him. After his last race in London, people were asking him what he would do next, and he tweeted something about going [swimming] with great white sharks. [Laughs.] And within ten minutes after that, he was still at the press conference, I was getting e-mails from tour groups and other companies that wanted to connect him with shark-diving.

NYSJ: Do you see his marketing value diminishing?

PC: Not at all. Subway is using him in global efforts. He will be very active as the [2016] Summer Games approach. There is a whole new avenue of opportunities for him that we are exploring. And we will look at his current partnerships to see how we can build on or evolve those platforms, especially now that he has time to do other things.

"He tweeted about going swimming with great white sharks, and within ten minutes I got e-mails from companies that wanted to connect him with cage-diving."

NYSJ: The U.S. Olympic Committee and the International Olympic Committee have resolved some major issues that prevented the U.S. from getting and even bidding on future Olympic Games. Do you see the U.S. bidding on the 2024 Summer Olympics and/or the 2026 Winter Games, which would be the next available opportunity for both?

PC: A lot of progress has been made over the last year or so, so the odds have certainly increased. You still have to consider a lot of variables, but I do see [the USOC] moving in that direction and getting political and public support and financing to do so. I certainly would like to see the Winter Games in Portland, Maine (he is a native of Cape Elizabeth). [Laughs.]

NYSJ: What are your observations regarding the USOC as far as marketing and sponsorship deals and platforms now and moving forward?

PC: My perspective on that comes from a very biased place. I view their marketing activities and platforms as to how they relate to the athletes. The USOC could have a terrific Olympics and sponsorship revenue and bring on new sponsors. But I look to see how those programs and sponsorships shape up for the whole U.S. team, for the athletes in the different sports. Everything is moving so quickly: social media, the online stuff. They have done a pretty good job of trying to incorporate all of those changes into programs they have with sponsors. But it moves so quickly that I wonder whether some of those programs are sustainable. We just have to wait and see. In terms of their courting sponsors and managing those sponsorship programs, it seems as if London was a successful Games for them.

NYSJ: It appears as if most if not all of the USOC partners are signed through 2020 at this point, so it that a good sign regarding long-term commitment and involvement from marketers?

PC: [Laughs.] It's good. It is evidence of the value of the platforms, the value of the Games, the value of the property in the U.S. You want marketers and the public to view the Olympics as a compelling and valuable platform. But from there, my job is to enhance the value for the athletes who participate in that whole formula. A big reason for that level of interest in the Games is the stories that the athletes provide. I look at it from a limited perspective in that way. But, certainly, you hope for good ratings, you hope for strong sponsorship response. At the end of the day you need companies to be invested in the movement and in the Games and in the USOC in order for them to care about in the athletes, which, ultimately, is what I'm looking after.

NYSJ: How did it feel to be invited to be a Mark H. McCormack Department of Sport Management Executive-in-Residence and speak to the students and faculty there?

PC: It was a great honor. My area of of expertise in sports business is more marketing oriented, especially how I started with emerging sports. That's how I view a lot of what Mark McCormack did. I was looking at the different properties and different business models that he created, his whole creative process in what was a fairly young industry. When I got into the business, I remember listening to his books on tape — there wasn't much out there about the industry — I knew right away that he was a very creative force in the industry and that he knew what was coming and what it would grow into. So being able to be part of the Mark H. McCormack Department of Sport Management, and seeing the archives and being part of the entire experience, was phenomenal.

NYSJ: What are the issues in sports marketing and sports business that people talk to you about?

PC: For me, because of my focus, there is a lot of discussion about marketing the Olympics, about ambush marketing, about action sports. When I speak to students, as I did at the Mark H. McCormack Department of Sport Management, there are questions about getting into the business and what the future looks like. There are unbelievable opportunities, but it certainly is a highly competitive space. The advantages today, compared to when I got into the business, is that technology gives people so much more access to information and opportunities.

NYSJ: Do you see many of the things you've done, such as building up the credibility and marketing visibility of action sports and, with Michael Phelps, supporting the growth of swimming as paralleling McCormack's career?

PC: Well, I appreciate the comparison. I would like to think that some of the same creative thought processes are there. But when you look at what he did over his career, the width and breadth of what he built and what he was involved with, there is nothing to compare with that. But I would like to believe that what he accomplished, and what he built, really inspired areas of my life. And that, in turn, the work I am involved with, and speaking to young people who want to get involved, is inspiring others.

Now A Fish Out Of Water, Michael Phelps A Marathon Marketing Man

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