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• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep202010

Eli Manning QBs Oreo Double Stuf Racing Ads, But Where Are Peyton, Serena?

Eli Manning and Shaquille O'Neal discuss the merits of new Oreo Double Stuf Heads or Tails in TV spot.September 20, 2010: New York Giants quarterback Eli Manning has often appeared in national ads alongside older brother Peyton, but he steps into the spotlight to lead an organization that has stocked itself with all-stars: the Oreo Double Stuf Racing League. Manning, who had been teamed on the DSLR with brother Peyton for several years, now leads a line-up that includes Shaquille O'Neal of the NBA's Boston Celtics, Olympic gold medal-winning speed skater Apolo Anton Ohno and tennis star Venus Williams, another DSRL veteran whose previous partner was her sister, Serena.

Parent company Kraft Foods confirmed that Peyton Manning and Serena Williams no longer have marketing deals with the company and that Kraft, Nabisco and Oreo executives decided to move the DSRL campaign forward without them.

The sales of Double Stuf are in a much stronger position today than when Peyton and Eli helped to launch the fictitious DSRL three years ago, showing double-digit improvements every year, according to Stephen Chirss, senior director of scale and marketing partnerships for Kraft Foods North America. Sisters Venus and Serena Williams came on board after that to keep the family theme going as they challenged the Manning Brothers for DSRL supremacy.

"We had a great relationship with both Peyton and Serena, but they are no longer part of the campaign," said Chriss. "They are focusing on other things and we have decided to go in a different direction, with Eli heading up a new team that still include Venus but also adds Shaquille O'Neal and Apolo Ohno. Having Peyton with us from the beginning worked well for us and gave the product great awareness with consumers, but we feel that with Eli and the others we have a very strong marketing program."

The quad group of stars are featured in a campaign breaking Sept. 20 in which they "challenge a mysterious hooded menace who threatens to overtake the league. The campaign's first 30-second spot follows Manning as he assembles his team to face "the lick racing nemesis. According to Nabisco, will be left to speculate about the "shadowy adversary"  — described as a "notable celebrity — whose identity will not be revealed until January 2011.

Businessman Donald Trump previously faced off against athletes in the DSRL but, like Peyton Manning and Serena Williams, he is currently no where to be seen, as his deal with Kraft Foods also ended.

Does Apolo Ohno favor Heads or Tails?Support for the new campaign includes print, POP and Internet, led by a social media campaign on a dedicated Facebook/Oreo page in which consumers can enter a "Twist It" contest for an opportunity to met the DSRL athletes in person. (Full details here.) Lead agency is DraftFCB Chicago.
 
The campaign is supporting the launch of Double Stuf Oreo Heads or Tails cookies, which feature a chocolate wafer on one side and a vanilla wafer on the other, with the double creme in between.

"In Team DSRL we've assembled the most unique collaboration of world-class athletic talent I've ever seen," Eli Manning, who helped launch the campaign in 2008, said in a statement.  "We may excel in different sports but when united behind an Oreo Double Stuf cookie and a glass of milk, we are a lick racing force to be reckoned with."

According to Shaquille O'Neal, "People don't realize how much precision, speed and concentration it takes to win a lick race. You may have seen me take down a backboard or two in my time, but I guarantee no shattered glass when I dunk my Double Stuf Oreo Heads or Tails."

Donald Trump Double Stufs Manning Brothers, Williams Sisters In Oreo DSRL Campaign

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