Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep202010

Eli Manning QBs Oreo Double Stuf Racing Ads, But Where Are Peyton, Serena?

Eli Manning and Shaquille O'Neal discuss the merits of new Oreo Double Stuf Heads or Tails in TV spot.September 20, 2010: New York Giants quarterback Eli Manning has often appeared in national ads alongside older brother Peyton, but he steps into the spotlight to lead an organization that has stocked itself with all-stars: the Oreo Double Stuf Racing League. Manning, who had been teamed on the DSLR with brother Peyton for several years, now leads a line-up that includes Shaquille O'Neal of the NBA's Boston Celtics, Olympic gold medal-winning speed skater Apolo Anton Ohno and tennis star Venus Williams, another DSRL veteran whose previous partner was her sister, Serena.

Parent company Kraft Foods confirmed that Peyton Manning and Serena Williams no longer have marketing deals with the company and that Kraft, Nabisco and Oreo executives decided to move the DSRL campaign forward without them.

The sales of Double Stuf are in a much stronger position today than when Peyton and Eli helped to launch the fictitious DSRL three years ago, showing double-digit improvements every year, according to Stephen Chirss, senior director of scale and marketing partnerships for Kraft Foods North America. Sisters Venus and Serena Williams came on board after that to keep the family theme going as they challenged the Manning Brothers for DSRL supremacy.

"We had a great relationship with both Peyton and Serena, but they are no longer part of the campaign," said Chriss. "They are focusing on other things and we have decided to go in a different direction, with Eli heading up a new team that still include Venus but also adds Shaquille O'Neal and Apolo Ohno. Having Peyton with us from the beginning worked well for us and gave the product great awareness with consumers, but we feel that with Eli and the others we have a very strong marketing program."

The quad group of stars are featured in a campaign breaking Sept. 20 in which they "challenge a mysterious hooded menace who threatens to overtake the league. The campaign's first 30-second spot follows Manning as he assembles his team to face "the lick racing nemesis. According to Nabisco, will be left to speculate about the "shadowy adversary"  — described as a "notable celebrity — whose identity will not be revealed until January 2011.

Businessman Donald Trump previously faced off against athletes in the DSRL but, like Peyton Manning and Serena Williams, he is currently no where to be seen, as his deal with Kraft Foods also ended.

Does Apolo Ohno favor Heads or Tails?Support for the new campaign includes print, POP and Internet, led by a social media campaign on a dedicated Facebook/Oreo page in which consumers can enter a "Twist It" contest for an opportunity to met the DSRL athletes in person. (Full details here.) Lead agency is DraftFCB Chicago.
 
The campaign is supporting the launch of Double Stuf Oreo Heads or Tails cookies, which feature a chocolate wafer on one side and a vanilla wafer on the other, with the double creme in between.

"In Team DSRL we've assembled the most unique collaboration of world-class athletic talent I've ever seen," Eli Manning, who helped launch the campaign in 2008, said in a statement.  "We may excel in different sports but when united behind an Oreo Double Stuf cookie and a glass of milk, we are a lick racing force to be reckoned with."

According to Shaquille O'Neal, "People don't realize how much precision, speed and concentration it takes to win a lick race. You may have seen me take down a backboard or two in my time, but I guarantee no shattered glass when I dunk my Double Stuf Oreo Heads or Tails."

Donald Trump Double Stufs Manning Brothers, Williams Sisters In Oreo DSRL Campaign

Back to Ad Campaigns

Back to Home Page