Show And Tell: NBA Signs Hisense As Official TV and Home Appliance Partner
Thursday, March 30, 2023 at 08:43PM By Barry Janoff
March 30, 2023: On the eve of its 2023 post-season, the NBA today unveiled a multi-year deal naming Hisense as its “official TV and home appliance partner.”
Hisense initial activation includes exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring “game-changing plays and standout moments throughout the 2023 NBA post-season.”
Hisense USA will also make NBA League Pass, the league’s premium live-game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.
Financial details were not shared.
“Hisense USA offers the league a unique opportunity to continue to meet its fans where they are, bringing the excitement of the NBA to their preferred devices across the U.S., Canada and Mexico,” Kerry Tatlock, NBA evp-global marketing partnerships and media, said via the league.
“We look forward to working with Hisense USA to enhance our fans’ viewing experience and further connect them with their favorite teams and players.”
Hisense USA said its limited-edition ULED X would be the first television in its lineup to carry the new designation of the “official television of the NBA.”
The company said activation would also include marquee events, at retailer, on packages, POP promotions and at trade shows.
“With this collaboration, Hisense continues impressive growth in North America and around the world as a leading brand in the television and appliance industry,” David Gold, Hisense America president, said via the brand, a division of China-based Hisense Group with U.S. headquarters in Suwanee, GA.
“By teaming up with the NBA, we look forward to even more brand recognition and growth. We’re looking forward to engaging with the passionate, diehard NBA fans who already know Hisense and introducing our brand to those who don’t know us yet”
According to Gold, “The collaboration puts us in an excellent position to solidify Hisense as the TV and household appliance of choice for consumers looking for performance, quality and value — a competitive advantage only Hisense can deliver.”
Hisense was an official partner with FIFA during the 2022 Men’s World Cup and also has had alliances including the Australian Open and UEFA.
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