NBA Unveils Programming For ‘Reimagined’ NBA TV And NBA App
Monday, October 13, 2025 at 02:48PM By Barry Janoff
October 13, 2025: The NBA has a new season, new media deals, new and veteran player in new places, and now a new vision for NBA TV and the NBA App.
The NBA has unveiled multi-platform streaming offering and the reimagined NBA TV, which it said would offer nonstop basketball content and original programming starting Wednesday, Oct. 15.
Accessible through the NBA App, the streaming plastform and NBA TV “will deliver a robust mix of live games, programming, highlights and original content, together serving as the home of global basketball.”
Under its new media deals, the NBA took full control of NBA TV programming and development after severing ties Warner Bros. Discovery’s TNT Sports, with had been collaborating with NBA TV since 2008 and was a national rights holder with the league since 1984.
New media rights deals valued at $76 billion also include Amazon’s Prime Video, Disney’s ESPN anc ABC and NBCUniversal.
TNT’s Sports Inside the NBA will now air on ESPN and ABC thru the season.
NBA TV will air 60 NBA games during the regular season, beginning Oct. 25 when the defending NBA champion Oklahoma City Thunder visit the Atlanta Hawks.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, delivering nonstop access to live games, original programming and exclusive behind-the-scenes content,” Sara Zuckert, NBA svp-head of NBA App, said via the league.
“The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
Programming available on the NBA App and NBA TV, includies:
• The Association, a new weeknight primetime “basketball-cast” featuring MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes and John Wall, among other contributors, will launch as the flagship program. The Association will celebrate the game, players and the culture of the NBA; inform and entertain viewers with league news, analysis and storylines; and guide fans to the must-watch action across the league in real time.
• Live programming and exclusive behind-the-scenes content, featuring analysis and news from top voices across the basketball ecosystem and all-access content bringing fans closer to their favorite teams and players, including:
• Coaches Corner will feature one-on-one conversations between former NBA player and ESPN analyst Tim Legler and NBA head coaches from around the league.
• A selection of top NBA podcasts and live programs from across the basketball community for fans to enjoy in one destination, including Thinking Basketball, No Ceilings, The NBA Front Office Show and The Athletic’s NBA Daily.
• Creator-driven and community-powered content, featuring diverse voices such as Bree Green, Chris “Lethal Shooter” Matthews, Jesser, Jenna Bandy and Tristan Jass.
NBA TV highlights for the 2025-26 season include three tripleheaders, starting Dec. 20.
NBA TV will also carry a full day of games on New Year’s Eve.
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