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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb142017

LeBron, Serena, KD, Alicia Keys Raise Their Voices For Nike To Promote Equality 

By Barry Janoff

February 13, 2017: Nike has gathered together some of its most impactful athletes — including LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruz — to address an issue of global impact: Equality.

A multi-level cause-marketing campaign, "Equality," anchored by an anthem spot featuring its endorsers as well as actor Michael B. Jordan and singer Alicia Keys, seeks to show how Nike intends to use the power of sport to stand up for the value of equality.

"The effort is focused on encouraging people to take the respect and fairness they see on the field and translate it off the field," according to Nike. "Equality aims to inspire people to take action in their communities, part of a long history of Nike using its brand to speak out on causes important to its athletes and employees."

Nike said the "Equality" campaign was born out of two new company partnerships, with Mentor and PeacePlayers International, which plan to "drive change within communities (by) supporting organizations dedicated to diversity and inclusion through sport."

The alliances were unveiled in January on Martin Luther King Jr. Day.

In addition, Nike said it would donate $5 million in 2017 to numerous organizations to advance equality in communities across the U.S. and also encourage people to show their support “by taking action in their own backyard through programs such as Mentor or PeacePlayers.”

According to its Web site, PeacePlayers International "uses basketball to unite, educate and inspire young people to create a more peaceful world."

Mentor’s mission "is to fuel the quantity and quality of mentoring relationships for America’s young people and to close the mentoring gap."

The campaign is centered around a 90-second spot shot in black-and-white. Shots of basketball and tennis courts and school playgrounds are interspersed with shots of James, Williams, Durant and the other athletes.

Keys sings a cover version of Sam Cooke’s "A Change is Gonna Come."

Michael B. Jordan’s voiceover offers, "Is this what history promised? Here, within in these lines, on this concrete court. This patch of turf. Here you are defined by your actions not by your looks or beliefs. Equality should have no boundaries. The bonds we find here should run past these lines.”

Jordan continues, "Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color.”

Jordan then starts the sentence, "If we can be equals here . . ." To which James finishes, "We can be equals everywhere."

Text then reads, "Equality has no boundaries."

A three-minute spot in color takes people behind the scenes of the campaign and offers additional insight into the "Equality" drive of Nike and its high-profile athletes.

"The effort is focused on encouraging people to take the respect and fairness they see on the field and translate it off the field."

Support includes Nike Equality T-shirts and footwear from Nike’s annual Black History Month collection; Internet, social media and on billboards and posters in cities around the U.S. and Canada "with imagery that features portraits of athletes and cultural icons."

In addition, Nike will promote it’s Equality platform during the upcoming NBA All-Star Game weekend in New Orleans.

The game was originally scheduled to be played in Charlotte until the NBA decide to move due to opposition to North Carolina’s House Bill 2, which was seen as restricting anti-discrimination protections for members of the LBGT community in the state.

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