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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May292012

In Game Of Tag, Michael Jordan Not Underwearing Out His Welcome With Hanes

By Barry Janoff

May 29, 2012: Michael Jordan had a Hall of Fame career in the NBA. Now, Jordan is back in what has been a Madison Avenue Hall of Fame career as a successful career as a product spokesman, starring in a series of TV spots for Hanes.

Jordan, who has worked with Hanes for about 20 years, is the frontman supporting the launch of Tagless underwear. The product is a companion line to Tagless undershirts, which Hanes, also with the help of Jordan, unveiled in 2002.

Three TV spots with Jordan anchor a Tagless effort that actually has a tag line: "Tags are annoying so we got rid of them. Go tagless."

The three spots will break this week during sports and entertainment programming, according to Hanes. Support also includes Internet and social media destinations, including Facebook and Twitter. Lead agency is The Martin Agency, Richmond, VA.

In each of the spots, Jordan, who is the majority owner of the Charlotte Bobcats, shows up to relieve men of their annoying underwear tags, which here bother their owners not only by their unwanted visible presence but also by their irritating chatter.

"Come on dude, what is this music you're listen to?" asks the tag on an office worker's underwear in "Office." "You need to pump up some jams. It's Friday!" Jordan arrives, rips the tag off the garment and tosses it in a shredder.

In “Movie Talker,”  Jordan is seated in a theater behind a couple, with the guy's undershirt tag giving away plot lines to the movie. Here, Jordan disposes of the tag in a nearby cup of soda. “Grilling” offers up a man handling the feast at a backyard barbecue. But when his annoying tag claims to be a much better chef than its owner, Jordan throws the tag in the grill.

Hanes said the product launch follows the "success of the  . . . Hanes Tagless undershirt and in response to in-depth consumer research . . . to address the unmet needs voiced by male consumers."

“As a brand, our mission is to deliver consumer-driven product innovations for superior comfort with enhanced fit,” Sidney Falken, chief branding officer for Hanes, said in a statement. “Tags continue to be a significant irritant for our consumers, so we sought to address this issue across all of our styles of men’s underwear bottoms."

According to Jordan, “These ads do a great job of driving home the point of how annoying tags are in a very funny and entertaining way. I personally can’t stand annoying, itchy tags and I’m so glad Hanes decided to get rid of them… and I’m very happy to help. I’ve been working with Hanes for more than 20 years and each time we’ve created ads together, it’s been a blast.”

"We consider ourselves to be comfort innovators and we strive to deliver both physical and emotional comfort with all of our products," said Falken. "Our ultimate goal is perfect comfort, without a distracting tag.”

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