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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug152018

Welcome To The Dojo: Foot Locker, Asics Launch Collection With Anime Campaign

By Barry Janoff

August 15, 2018: How do you get your new products to cut through the retail clutter and come to life in a marketing campaign as unique as the items themselves?

Be inspired by your heritage and let creativity take over.

Foot Locker in partnership with Asics America are launching "Welcome to the Dojo,” an exclusive apparel and footwear collection inspired by Asics’ Japanese heritage.

The collection — which includes workout and casual wear plus various kicks — drops Aug. 24 and is supported by multi-platform marketing anchored by an original series, "The Sun and The Snake," featuring five short anime-inspired episodes.

According to Foot Locker and Asics — with global headquarters in Kobe and founded in Japan by Kihachiro Onitsuka in 1949 — the collection “celebrates the story of two Dojos — Rising Sun Dojo, which inspires fear in the hearts of all who hear its name; and Snake Dojo, revered as a respected institution where many have started the arduous trial to become a Samurai.”

The first episode debuts Aug. 21.

Marketing also include Internet, social media (#TheSunAndTheSnake) and in-store consumer touch points.

The episodes will also be “shoppable,” allowing viewers to purchase the featured "Welcome to the Dojo" footwear and apparel directly within the platforms.

The campaign is from BBDO and illustration/animation studio Shotopop.

"At Foot Locker, Inc., we're dedicated to driving culture, individuality and sport style," Andrew Gray, GM and chief merchandising officer for Foot Locker North America, said in a statement.

"By launching this exclusive collection and original series with Asics, we're offering an immersive experience for customers across our family of brands, who can experience 'Welcome to the Dojo' through creative, engaging content and unique shopping touch points," said Gray.

The animated project features the voices of Luka Sabbat as Sneaker Samurai, Princess Nokia as Kiku and YFN Lucci as the Ghost Samurai.

The plot line: “When the Sneaker Samurai has his coveted Asics GEL-LYTE sneakers stolen by the Rising Sun Clan, he goes on a quest to seek revenge and his sneakers. Guided by a street-smart girl named Kiku, he battles his way through the city and into the Forest of Lost Souls on his way to the mysterious Rising Sun Dojo.”

"The 'Welcome to the Dojo' Pack taps in to Asics’ Japanese heritage, which inspired the series and curated assortment of this collection," Sarah Bishop, vp-marketing for Asics America Corp., said in a statement.

"We're proud to partner with Foot Locker, Inc. to exclusively launch this collection that touts bold colorways, comfort and style."

Although founded and based in Japan, the company draws its name from another culture.

According to Asics, “Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body,’ is a Latin phrase from which Asics is derived and the fundamental platform on which the brand still stands.’

According to Sabbat, who also served as a creative collaborator on the series. "I've always had an affinity for fashion and personal expression, and I think it's dope that Foot Locker and Asica were able to bring those together in such a lit way for the launch of the 'Welcome to the Dojo' Pack."

Earlier this year, Asics was part of multi-media marketing to support the release of the Disney-Pixar movie, The Incredibles 2.

The Dojo collection will be available exclusively at Foot Locker, Inc. stores including Foot Locker, Footaction and Champs Sports as well as online.

Incredibles 2 Draws On Asics To Help People Feel Super

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