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NEWS REAL

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar122013

How Multi-Tasking Melo, Durant, Lolo Jones, Alex Morgan Do More To A Degree

By Barry Janoff

March 12, 2013: In addition to being high-profile athletes, Carmelo Anthony, Kevin Durant, Lolo Jones and Alex Morgan now have something else in common: They are all part of the Degree with MotionSense deodorant marketing campaign, which urges athletes and non-athletes alike to Do:More.

The effort, breaking this week across multiple platforms, crosses gender lines by showing both male and female athletes working hard, getting sweaty and striving for their goals with aid of the same Degree with MotionSense product.

The initial push is anchored by four TV spots, one with each of the lead spokespersons, who have all stepped out of their sports comfort zone to enhance themselves. Anthony, of the NBA's New York Knicks, shares how is incorporating boxing into his physical routine. Durant of the Oklahoma City Thunder takes long bike rides to challenge himself.

Morgan, a forward/striker on the U.S. National women's team that won gold in the 2012 Summer Olympics and finished second in the FIFA Women's World Cup in 2011, is mastering paddle boarding when not on the soccer pitch. And Lolo Jones, a track & field star who competed in the 2012 Summer Games, last year was named to the U.S. National Bobsled team that is seeking a place in the 2014 Winter Games in Sochi.

A supporting element on YouTube shows people hang gliding, parasailing and other extreme sports.

Each spot ends with the tagline, "Degree: It won't let you down." Degree is a division of Unilever.

"The Degree Do:More campaign hopes to inspire and empower people to push themselves further and to be the best at what they do," Gaston Vaneri, senior marketing director for Unilever North America, said in a statement. "We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with MotionSense, that keeps them protected and won't let them down as they push boundaries."

In his spot, Anthony is seen on the basketball court, and then in a boxing venue."There's nothing I want more than a championship," he says. "That's what I think about in the gym. Day after day. And I'm always looking for an edge. That's why I started boxing. By the time April-May comes around, some guys are getting tired. Me, I'm just looking for the next round.

(See the full commercial here.)

Durant is also seen on the hoops court, but he then gets on a bike for an extend trek. "I work hard on my game," he explains. "I want to dominate on both ends of the floor. But that takes a different kind of endurance. More than just wind sprints. That's why I started biking. I wanted to push myself. There is no team to fall back on. Out here, it's just me against my own will.

(See the full commercial here.)

Morgan shows how she has added a new challenge to her life by going from kicking soccer balls to hitting the ocean. "When I'm on the soccer field, I feel as if I can do anything. The sky's the limit. For me, that goes beyond soccer. When I'm not on the soccer field,  I'm in the ocean, paddle boarding. If you're not sweating, you're not working hard enough."

(See the full spot here.)

Jones, who has won several gold medals during international track & field tournaments, relates in her commercial how coming up short in medals in London, where she placed fourth in the 100-meter hurdles, did not damper her competitive drive. "My dream didn't end in London. I'm a competitor. I'm racing people when I'm walking next to them. You go into a sport not to be average. You go in to dominate. For me, it's the same with bobsledding. I want to win a medal [in 2014].I don't just run track. I do more. Bobsledding."

(See the full spot here.)

Degree has re-divided the genders on social media, encouraging men and women to show how they can Do:More, and also has  behind-the-scenes footage of the commercials with Anthony, Durant, Mogran and Jones.

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