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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan092015

Surely You've Heard About Kareem, 'Airplane!' Cast And Travel Wisconsin?

By Barry Janoff

January 8, 2015: Yes. And don't call me Shirley.

In 1980, directors/writers David and Jerry Zucker and Jim Abrahams sent the irreverent movie Airplane! crashing into theaters. It featured a plethora of stars spouting clever and crazy lines in a plot that was a loopy send-up of a bevy of cliche Hollywood genres.

The cast and creators of Airplane! have staged a reunion of sorts over the past year via a multimedia marketing effort from the Wisconsin Department of Tourism.

A trio of TV spots have focused on three seasons and the benefits of being in Wisconsin that come with each: Summer and Fall, which aired in 2014; and Winter, which breaks this week.

They each star Robert Hays (Ted Striker), Kareem Abdul-Jabbar (Roger Murdock) and Otto, the inflatable autopilot. Creative was handled by the Zuckers and Abrahams.

The Zucker brothers were born in Milwaukee, Abrahams was born in Shorewood, Abdul-Jabbar played with the NBA's Milwaukee Bucks (1969-75), winning a league title there in 1971.

“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” Wisconsin Tourism secretary Stephanie Klett said in a statement.

The Wisconsin Department of Tourism said the purpose of these spots and other advertising is to "market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships." The Department said it plays a "significant role in generating greater economic impact and jobs for Wisconsin."

The new spot, "There's Nothing Better Than Winter In Wisconsin," will run in Milwaukee, Chicago and the Twin Cities through Feb. 8,; and in Chicago movie cinemas through Feb. 19.

Other winter campaign components include radio, out of home, print, social media and digital advertising.

Like the first two spots, "Stars Shirley Love Wisconsin Summers" and "Throttle Up For Fall In Wisconsin," the new spot is laden with images, sounds and convoluted dialogue reminiscent of Airplane!

At one point, while doing a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities, pilot Striker asks copilot Murdoch to check on the plane's altitude — which Murdoch does by sticking his arm out out the window and scooping up a handful of snow.

In the Fall ad, when their plane appears to be skimming the tops of trees, Striker exclaims to copilot Murdoch, "We're too low, Roger." "You can call me Kareem if you want," Murdoch replies, soon seen wearing a Milwaukee Bucks jersey and shorts in place of his pilot's uniform, a reference to the movie itself when a kid visiting the cockpit is convinced that Murdock is really Abdul-Jabbar.

In the Summer spot, dialogue between the two is almost straight out of Airplane!

Murdoch: Roger? My name is Kareem.

Striker: Kareem?! Surely you can't be serious.

Murdock: I am serious. And don't call me Shirley.

Striker: Looks like I picked the wrong week to quit flying.

According to Klett, “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”

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