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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan092015

Surely You've Heard About Kareem, 'Airplane!' Cast And Travel Wisconsin?

By Barry Janoff

January 8, 2015: Yes. And don't call me Shirley.

In 1980, directors/writers David and Jerry Zucker and Jim Abrahams sent the irreverent movie Airplane! crashing into theaters. It featured a plethora of stars spouting clever and crazy lines in a plot that was a loopy send-up of a bevy of cliche Hollywood genres.

The cast and creators of Airplane! have staged a reunion of sorts over the past year via a multimedia marketing effort from the Wisconsin Department of Tourism.

A trio of TV spots have focused on three seasons and the benefits of being in Wisconsin that come with each: Summer and Fall, which aired in 2014; and Winter, which breaks this week.

They each star Robert Hays (Ted Striker), Kareem Abdul-Jabbar (Roger Murdock) and Otto, the inflatable autopilot. Creative was handled by the Zuckers and Abrahams.

The Zucker brothers were born in Milwaukee, Abrahams was born in Shorewood, Abdul-Jabbar played with the NBA's Milwaukee Bucks (1969-75), winning a league title there in 1971.

“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” Wisconsin Tourism secretary Stephanie Klett said in a statement.

The Wisconsin Department of Tourism said the purpose of these spots and other advertising is to "market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships." The Department said it plays a "significant role in generating greater economic impact and jobs for Wisconsin."

The new spot, "There's Nothing Better Than Winter In Wisconsin," will run in Milwaukee, Chicago and the Twin Cities through Feb. 8,; and in Chicago movie cinemas through Feb. 19.

Other winter campaign components include radio, out of home, print, social media and digital advertising.

Like the first two spots, "Stars Shirley Love Wisconsin Summers" and "Throttle Up For Fall In Wisconsin," the new spot is laden with images, sounds and convoluted dialogue reminiscent of Airplane!

At one point, while doing a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities, pilot Striker asks copilot Murdoch to check on the plane's altitude — which Murdoch does by sticking his arm out out the window and scooping up a handful of snow.

In the Fall ad, when their plane appears to be skimming the tops of trees, Striker exclaims to copilot Murdoch, "We're too low, Roger." "You can call me Kareem if you want," Murdoch replies, soon seen wearing a Milwaukee Bucks jersey and shorts in place of his pilot's uniform, a reference to the movie itself when a kid visiting the cockpit is convinced that Murdock is really Abdul-Jabbar.

In the Summer spot, dialogue between the two is almost straight out of Airplane!

Murdoch: Roger? My name is Kareem.

Striker: Kareem?! Surely you can't be serious.

Murdock: I am serious. And don't call me Shirley.

Striker: Looks like I picked the wrong week to quit flying.

According to Klett, “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”

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