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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May122016

Allen Iverson Still Talking About 'Practice' For Reebok 20th Anniversary Celebration

By Barry Janoff

May 11, 2016: Of all the moments that are considered milestones in the life and NBA career of Allen Iverson, his infamous "practice" press conference immediately following the 2001-02 might be the infamous one to which people most often refer.

Toward the beginning of the conference, which was called to talk about his future with the team, he was asked about his coach, Larry Brown, with whom he had a love-hate relationship. The topic turned to Brown previoulsy having said that Iverson had missed practice on a regular basis, implying that was a reason the Philadelphia 76ers went 46-36 and lost to the Boston Celtics in the first round of the playoffs.

Iverson, who that season scored 1,883 points averaged 31.4 ppg, then used the word "practice" more than 20 times, taken aback by the seemingly amount of focus being put on it. "We're here talking about practice. Practice. Not a game. Practice. Not the game that I go out there and die for. We're talking about practice."

Iverson, who will be inducted into the Naismith Memorial Basketball Hall of Fame this summer, addresses the moment in a new spot from Reebok, which is part of a broader campaign from Reebok and athletic retailer The Finish Line, "20 Questions. 20 Answers. With Allen Iverson," to celebrate the 20th anniversary of Iverson signing with the shoe company.

It also anticipates the arrival of the appropriately named Question Mid Practice shoe, which hits The Finish Line this week. Other shoes also have been or will be released as part of The Question Mid 20th Anniversary collection, a reference to Iverson's nickname, "The Answer."

“Allen Iverson’s persona and talent resonates with our customers and we have captured his swagger in this video series,” Paul Diehl, director of digital brand for The Finish Line, said in a statement. “Thanks to visionaries like Iverson, the culture of the NBA is now celebrated through personal style and attitude. We are excited to partner with Reebok and Iverson to bring these legacy products that highlight his style back to market.”

In the new spot, "Practice," Iverson addresses his state of mind during the press conference. He said he was tremendously impacted by the murder of his good friend, Rahsaan Langeford, about seven months earlier, as well as the fact that the trial of the person accused of the crime had started just days before the press conference.

"I look back now and it's embarrassing, but it's funny, too," Iverson says in the spot. "I was excited to get to the press conference to tell Philadelphia that I wasn't going (to leave the team), and then everything went (awry)."

Addressing the issue of his not practicing, Iverson says with a laugh, "You name me one person who accomplished all the things I did in my career without practicing. I wish I was that talented that I didn't have to practice."

The new spot follows such others as "Misunderstood" and "Unworn All-Stars," with 11 "exclusive interviews," which started breaking around the NBA All-Star Game in February, to be released.

According to Brian Lee, director of basketball product and sports marketing for Reebok,"Finish Line has been a premium partner in celebrating the life and times of Allen Iverson through the Question Mid 20th Anniversary collection. Throughout the collection, Iverson’s innate passion, his unique style and his effect on culture are clearly highlighted.

"Finish Line has done a great job capturing what he meant to the game, both on and off the court, through authentic brand storytelling," said Lee.

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