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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Sep182010

'Soul Sister' Michelle Wie Goes Caddyshacking For Kia's Crossover

Michelle Wie shakes up the country club in her new Kia Soul spot.September 17, 2010: Michelle Wie makes her first national TV appearance for Kia Motors America in a spot that channels  the attitude of Caddyshack and the funkiness of the Korean-based automaker's "rapping hamsters" ad campaign for the the Soul crossover.

In the spot, "The Arrival," Wie, who signed a marketing deal with Kia this past February, replaces the hamster stars from the previous campaign ito show the hipness and street-smarts of the Soul. The spot begins at a stodgy country club, where men of various ages seem secure and safe in their private country club empire and row of silver upscale motor cars. But their world gets shaken when a shiny bright red Kia Soul drives in and the statuesque 6'1" Wie emerges. In contrast to the looks of awe cracking the skins of the men, Wie is smooth, sexy and confident as she makes her way to the golf course.

As in Caddyshack, the pompous country clubers are in for a rude awakening. "Morning boys," Wie smiles as she heads for the first tee. She then lines up her shot and sends the ball cannoning over the course as the men, most of them appropriately holding the shafts of their clubs, can only look on in amazement. We then get another close-up shot of the Soul followed by the text, "Kia Soul + Michelle Wie."

The spot is airing networks including The Golf Channel, ABC Family, Bravo, Oxygen and VH1. Lead agency is David & Goliath, Los Angeles. Support includes Internet include YouTube and social media sites such as Wie's Twitter page. Music is a remix of rap musician Kid Sister's "Pro Nails." ("Shake it up, up rock ya body/Make it knock, knock when you partyin'/Take a break, break in the audience/Do ya footwork break and stop again.")

Wie, who turned pro in 2005 at the age of 15 and joined the LPGA Tour in 2009, had struggled for several seasons but has, of late, been reaching her potential with a victory at the CN Canadian Women's Open in August, her second career LPGA win (she finished first at the Lorena Ochoa Invitational last November), and a second-place finish at the P&G Northwest Arkansas Championship. Wie is now  attending senior year classes at Stanford University and is not scheduled to return to the LPGA Tour until late October at the Sime Darby LPGA Malaysia tournament in Kuala Lumpur, followed by the LPGA Hana Bank Championship in South Korea.

Wie earlier this year did a spot for McDonald's and also has deals with Nike and Omega. She is represented by IMG.

"Michelle and the youthful, exciting LPGA talent reflect our brand's and our vehicles' characteristics," Michael Sprague, vp-marketing for KMA, said at the time Wie signed her deal with the company. 

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