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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Dec202017

Adidas Calls On All-Star Roster In Multi-Media ‘Calling All Creators’ Campaign

By Barry Janoff

December 20, 2017: The holidays are a time of coming together, and adidas has done just that, bringing together most of the high-profile, heavy-hitting stars on its global roster for the latest incarnation of its umbrella “Here to Create” campaign.

A new spot, "Calling All Creators,” is the nucleus of what adidas said would be a “multi-dimensional story comprised of long- and short-form content across social, TV and adidas.com, rooted in film.”

Then campaign seeks to showcase a number of the brand's “most innovative technologies and coveted footwear” by introducing what it calls the Creators of Sport Culture, representing the present and future of adidas.

The roster across all platforms includes:

• Current and former soccer stars Lionel Messi, Paul Pogba and David Beckham

• Current and former NBA stars James Harden, Damian Lillard, Kristaps Porzingas, Derrick Rose, Jeremy Lin,  Brandon Ingram and Tracy McGrady

WNBA stars Candace Parker and Chiney Ogwumike

NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller

• Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs

• Nashville Predators P.K. Subban

• Two-time tennis Grand Slam winner Garbine Muguruza

Beyond sports, the campaign also features fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

The campaign, created in partnership with 72andSunny, debuts on the adidas YouTube channel and will be supported via multi-media in more than 33 countries, including the U.S, Canada, China, Japan, South Korea, the U.K. and France.

"The rules of sport are not defined,” Ryan Morlan, adidas' vp-global brand communication, said a statement. “We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take creators.”

The anchor spot finds many of the brand’s stars in a room talking about being creators. Played out to “Chainsmoking” by Jacob Banks, they take turns speaking.

“Calling all creators. Those with a need to make something new. Who are obsessed with progress. Creativity is everything in today’s game. It’s about making a statement.

"What we are all trying to do is leave our mark so that the game will never be the same. We are all creators. Related by a mindset. That’s our job: To continue to enlighten while we inspire. It’s all intertwined: Fashion inspires music, art, design, sports.”

The spot takes a lighter note when rapper and GOOD Music President Pusha T says to DeAndre Hopkins, “Come on, Hopkins. You know you listen to Pusha T before you hit the field. And Aaron Rodgers, maybe you should.”

Then, in a direct call to the viewers, they say, “Join us. Pull up a chair. Let’s change sports, lives. Let’s create.”

“Adidas is shaping the future of sport every day through our products, partnerships and innovations,” said  Morlan. “And with this campaign, we've called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play."

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