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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Aug162012

Foot Locker Campaign 'Approved' By NBA Stars Bosh, Melo, Harden, Westbrook, Love

By Barry Janoff

August 16, 2012: Athletic retailer Foot Locker is launching a national multi-media campaign and is bringing a group of NBA stars along for the ride.

Carmelo Anthony, Chris Bosh, James Harden, Kevin Love and Russell Westbrook are among the players who will be featured in the effort. It is the first campaign under the new "Approved" umbrella marketing push from lead agency BBDO.

All the players except for Bosh recently won a gold medal at the Summer Olympics in London as members of the USA Men's Basketball Team. Bosh, a member of the NBA champion Miami Heat, missed the Games due to injuries.

New York-based Foot Locker said the campaign would encompass TV, print, in-store and online, including social media destinations at which customers and fans would be able to interact with the NBA players. The Approved campaign will emphasize Foot Locker’s "commitment to providing customers with the premium footwear and apparel they can trust."

"If it’s at Foot Locker, it’s Approved,” according to Stacy Cunningham, Foot Locker evp-marketing, “At Foot Locker we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them. As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match."

The campaign is anchored by three humorous TV spots. In "Tear Away," Westbrook accidentally squirts mustard on the new Foot Locker T-shirt and sweats being worn by his Oklahoma City Thunder teammate Harden. "My bad," says Westbrook. "With gear this fresh, I always have more than one," replies Harden, who tears off the stained garments to reveal a similar set of Foot Locker items.

For Westbrook, the challenge is on. He squirts Harden a second time, on purpose. Harden responds by again tearing off the stained T-shirt to reveal yet another Foot Locker item. A third squirt by Westbrook yields the same results from Harden.

Frustrated, Westbook squirts mustard on his teammate's full beard, which has become Harden's trademark. Harden seems irritated, but gets the last laugh when he pulls off the stained beard to reveal another beneath it.

In "The Melo's," Carmelo Anthony of the New York Knicks is playing a video game with a friend. "Nice kicks, man," Carmelo's friend says regarding Anthony's new Foot Locker basketball shoes. "Thanks," replies Carmelo. "I even hired some extra 'Melos'  so I could wear all of my new Foot Locker gear at the same time."

Carmelo's friend is perplexed until he turns around to see four guys who look somewhat like Anthony, all wearing T-shirts, sweats, shorts and kicks from Foot Locker. Carmelo introduces them: "Melo 2. Melo 3. Melo 4. Melo 5." To show he's serious, Anthony eats a handful of chips and the other Melo's do likewise in synchronized unison.

In "Yacht," Chris Bosh is sitting by a huge pool when Westbrook floats by in an inflatable canoe. "What's with the canoe?" Bosh asks. "I just got this new stuff from Foot Locker and I'm obviously not going to get it wet," explains Westbrook.

Just then, Harden and Kevin Love of the Minnesota Timberwolves sail across the pool in an inflatable 40-foot yacht. When questioned by Bosh they, too, say they refuse to get their new Approved Foot Locker gear wet. "How long did it take to blow that up?" asks Bosh. "About six years," replies Love as they sail off.

(See all the spots here.)

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” Carmelo Anthony said in a statement. “It’s that stamp of approval that you can only get at Foot Locker.”

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