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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug162012

Foot Locker Campaign 'Approved' By NBA Stars Bosh, Melo, Harden, Westbrook, Love

By Barry Janoff

August 16, 2012: Athletic retailer Foot Locker is launching a national multi-media campaign and is bringing a group of NBA stars along for the ride.

Carmelo Anthony, Chris Bosh, James Harden, Kevin Love and Russell Westbrook are among the players who will be featured in the effort. It is the first campaign under the new "Approved" umbrella marketing push from lead agency BBDO.

All the players except for Bosh recently won a gold medal at the Summer Olympics in London as members of the USA Men's Basketball Team. Bosh, a member of the NBA champion Miami Heat, missed the Games due to injuries.

New York-based Foot Locker said the campaign would encompass TV, print, in-store and online, including social media destinations at which customers and fans would be able to interact with the NBA players. The Approved campaign will emphasize Foot Locker’s "commitment to providing customers with the premium footwear and apparel they can trust."

"If it’s at Foot Locker, it’s Approved,” according to Stacy Cunningham, Foot Locker evp-marketing, “At Foot Locker we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them. As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match."

The campaign is anchored by three humorous TV spots. In "Tear Away," Westbrook accidentally squirts mustard on the new Foot Locker T-shirt and sweats being worn by his Oklahoma City Thunder teammate Harden. "My bad," says Westbrook. "With gear this fresh, I always have more than one," replies Harden, who tears off the stained garments to reveal a similar set of Foot Locker items.

For Westbrook, the challenge is on. He squirts Harden a second time, on purpose. Harden responds by again tearing off the stained T-shirt to reveal yet another Foot Locker item. A third squirt by Westbrook yields the same results from Harden.

Frustrated, Westbook squirts mustard on his teammate's full beard, which has become Harden's trademark. Harden seems irritated, but gets the last laugh when he pulls off the stained beard to reveal another beneath it.

In "The Melo's," Carmelo Anthony of the New York Knicks is playing a video game with a friend. "Nice kicks, man," Carmelo's friend says regarding Anthony's new Foot Locker basketball shoes. "Thanks," replies Carmelo. "I even hired some extra 'Melos'  so I could wear all of my new Foot Locker gear at the same time."

Carmelo's friend is perplexed until he turns around to see four guys who look somewhat like Anthony, all wearing T-shirts, sweats, shorts and kicks from Foot Locker. Carmelo introduces them: "Melo 2. Melo 3. Melo 4. Melo 5." To show he's serious, Anthony eats a handful of chips and the other Melo's do likewise in synchronized unison.

In "Yacht," Chris Bosh is sitting by a huge pool when Westbrook floats by in an inflatable canoe. "What's with the canoe?" Bosh asks. "I just got this new stuff from Foot Locker and I'm obviously not going to get it wet," explains Westbrook.

Just then, Harden and Kevin Love of the Minnesota Timberwolves sail across the pool in an inflatable 40-foot yacht. When questioned by Bosh they, too, say they refuse to get their new Approved Foot Locker gear wet. "How long did it take to blow that up?" asks Bosh. "About six years," replies Love as they sail off.

(See all the spots here.)

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” Carmelo Anthony said in a statement. “It’s that stamp of approval that you can only get at Foot Locker.”

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