MLB Aligns With American Gaming Assn., NCPG To Support Responsible Wagering
Thursday, September 29, 2022 at 04:52PM NYSJ Sports-Entertainment Business News Service
September 29, 2022: Calling it a move to “expand our responsible gaming efforts,” MLB today unveiled a partnership with the American Gaming Assn. and its “Have A Game Plan. Bet Responsibly.” PSA campaign.
In addition, MLB has expanded its partnership with the National Council on Problem Gambling, with the league now serving as a Platinum Member and a part of the group’s Leadership Circle.
The alliance also supports the inaugural Responsible Gaming Education Month under the auspices of the American Gaming Assn.
MLB joins a roster of Bet Responsibly partners including BetMGM, DraftKings, FanDuel, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, Nascar, New York Knicks, New York Jets, New York Rangers, NHL, PGA Tour and UFC.
“As legalized wagering continues to grow across the country, MLB is committed to ensuring that fans who choose to wager also have the tools and resources necessary to bet responsibly,” Kenny Gersh, MLB evp-business development, said via the league.
“With the expertise and additional resources of the AGA and NCPG, we’ll be able to expand our responsible gaming efforts further, driving new education, awareness and support service initiatives that will help keep sports betting safe, fun and entertaining for all those who participate.”
MLB sports wagering partners include Bally’s, BetMGM/MGM Resorts, DraftKings, FanDuel and Fox Bet.
As "Have A Game Plan" partner, MLB said it would run responsible sports betting PSA across select MLB broadcast and digital media channels, starting with the 2022 pos-season, including the "Have A Game Plan" spot.
MLB said it would also extend campaign partnership opportunities to all 30 MLB clubs. 
The American Gaming Assn. said it would provide MLB with counsel and expertise to “deepen league-wide responsible gaming knowledge through benchmarking and annual trainings on best practices.”
“Welcoming Major League Baseball as a Have A Game Plan partner is a milestone for the campaign and responsible gaming efforts nationwide,” Casey Clark American Gaming Assn. svp said via the Washington DC-based organization.
"MLB understands that as legal sports betting grows so does our collective commitment to responsibility. This partnership will have a meaningful impact, teaching fans across the country the fundamentals of responsible wagering.”
MLB, which was the first pro sports league to join as a member of NCPG in 2005, will now as a Platinum Member and part of the organization’s Leadership Circle said it would work closely with executive director Keith Whyte’s team on various initiatives related to problem gambling.
It will also promote the NCPG’s National Problem Gambling Helpline across all of MLB’s media platforms.
“We applaud MLB’s ongoing commitment to addressing problem gambling and look forward to their expanded efforts to support responsible gambling education to fans and families across the country,” said Whyte via NCPG.
“If gambling becomes a problem, knowing the resources for help is crucial. MLB’s extensive reach will make a significant impact in raising awareness of the National Problem Gambling Helpline and the resources available for treatment.”
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