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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec202010

Steve Young, Jerry Rice Stylin' Together For Phillips-Van Heusen

By Barry Janoff, Executive Editor

Professor Steve Young explains in a TY commercial how 'researchers' at the Van Heusen Institute of Easy Style keeps men in fashion. (Photo: PVH/Noah Abrams)December 20, 2010: Steve Young and Jerry Rice, one of the most prolific quarterback-wide receiver tandems in NFL history, have been working together in a multi-media marketing over the past few months as spokesmen for the Phillips-Van Heusen Pro Football Hall of Fame Fans' Choice campaign.

Now the two Pro Football Hall of Fame players have joined for another gig, which, although for Phillips-Van Heusen, is separate from the Hall of Fame effort. Young and Rice will star in a TV spot for Van Heusen men's clothing in which the former quarterback plays Professor Young of the Van Heusen Institute of Easy Style and Rice appears as a man with elegant style, thanks to the Phillips-Van Heusen touch.

The national spot, handled in-house by Phillips-Van Heusen, was filmed in Northern California earlier this month and is scheduled to break on national TV in early February, timed for the week prior to Super Bowl XLV on Feb. 6. Phillips-Van Heusen has not as yet purchased national air time during the game itself, but the spot could run prior to kickoff, during half time or during post-game events.
 
In the spot, Young plays a professor who specializes in style. He is shown in a dashing suit and shirt from Phillips-Van Heusen explaining how the fictitious Institute of Easy Style garners information in such categories as "Dress Shirts Research" to help the clothier design comfortable and fashionable looks best suited to men.

"Welcome to the Van Heusen Institute of Easy Style," Young says while holding a football in a setting that is a combination of a men's retail store, high tech lab and classroom. "You may come in as 'schlubs' but you will leave in style."

Jerry Rice (L) and Steve Young are together again for PVH. (Photo: PVH/Noah Abrams)After explaining some of the fashion and design techniques used by Van Heusen, in comes in a wll-dressed Rice, who says, "It's beautiful, baby."

The spot could potentially lead to other TV commercials set at the  Van Heusen Institute of Easy Style. Although it was not specified, support is likely to include print, Internet and POP.

Young played for the San Francisco 49ers from 1987 until he retired in 1999, including the squads that were victorious in Super Bowls XXIII, XXIV and XXIX, the latter of which he was named MVP. Rice played for San Francisco from 1985 through 2000 and was a key member of those same three Super Bowls, including being named MVP of Super Bowl XXIII. Young and Rice combined for 85 touchdowns, currently the most for one quarterback-wide receiver duo in NFL history.

According to Mike Kelly, evp-marketing for Phillips-Van Heusen, using players such as Young and Rice has played a major role in developing a bond between the company and football fans and consumers. PVH brands also include Calvin Klein, Arrow, Tommy Hilfiger, Izod, Bass, Kenneth Cole, DKNY, Joseph Abboud, Geoffrey Beene and Timberland.

"Our corporation is a fashion company. We have the No. 1 dress shirt brand in the country, and have had that distinction for many years," Kelly told NYSportsJournalism during a media event in New York in September to launch the second annual Van Heusen Pro Football Hall of Fame Fans' Choice campaign. "We have used fashion print to get our message out for years as a way of speaking to guys.

"But we went out and did some research," Kelley continued. "When we talked to men and asked them what they cared about, they told us sports, their family, issues of health. They didn't care as much about fashion. And when we dug into the issue of sports, we found that that football was at the top of the list. So one of the great steps for the brand was to introduce ourselves into the game and get some skin on it and to have a place inside the conversation of football."

"Welcome to the Van Heusen Institute of Easy Style. You may come in as 'schlubs' but you will leave in style." — Professor Steve Young

It is also expected that Young and Rice will be part of Super Bowl XLV week festivities in Dallas for the Van Heusen Fan's Choice campaign, in which fans are being encouraged to select their unofficial choices for the Pro Football Hall of Fame Class of 2011. The winners will be unveiled on NFL Network prior to the official announcement by the Pro Football Hall of Fame on Feb. 5.

Young and Rice appeared at the press event in September to kick off the 2010 Fan's Choice campaign along with fellow Hall of Famers Roger Staubach, Harry Carson and Warren Moon. The campaign is being run in conjunction with J.C. Penney and ESPN.

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Q&A: How Phillips-Van Heusen Is Fashioning Its Sports Marketing Roster

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