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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec202010

Steve Young, Jerry Rice Stylin' Together For Phillips-Van Heusen

By Barry Janoff, Executive Editor

Professor Steve Young explains in a TY commercial how 'researchers' at the Van Heusen Institute of Easy Style keeps men in fashion. (Photo: PVH/Noah Abrams)December 20, 2010: Steve Young and Jerry Rice, one of the most prolific quarterback-wide receiver tandems in NFL history, have been working together in a multi-media marketing over the past few months as spokesmen for the Phillips-Van Heusen Pro Football Hall of Fame Fans' Choice campaign.

Now the two Pro Football Hall of Fame players have joined for another gig, which, although for Phillips-Van Heusen, is separate from the Hall of Fame effort. Young and Rice will star in a TV spot for Van Heusen men's clothing in which the former quarterback plays Professor Young of the Van Heusen Institute of Easy Style and Rice appears as a man with elegant style, thanks to the Phillips-Van Heusen touch.

The national spot, handled in-house by Phillips-Van Heusen, was filmed in Northern California earlier this month and is scheduled to break on national TV in early February, timed for the week prior to Super Bowl XLV on Feb. 6. Phillips-Van Heusen has not as yet purchased national air time during the game itself, but the spot could run prior to kickoff, during half time or during post-game events.
 
In the spot, Young plays a professor who specializes in style. He is shown in a dashing suit and shirt from Phillips-Van Heusen explaining how the fictitious Institute of Easy Style garners information in such categories as "Dress Shirts Research" to help the clothier design comfortable and fashionable looks best suited to men.

"Welcome to the Van Heusen Institute of Easy Style," Young says while holding a football in a setting that is a combination of a men's retail store, high tech lab and classroom. "You may come in as 'schlubs' but you will leave in style."

Jerry Rice (L) and Steve Young are together again for PVH. (Photo: PVH/Noah Abrams)After explaining some of the fashion and design techniques used by Van Heusen, in comes in a wll-dressed Rice, who says, "It's beautiful, baby."

The spot could potentially lead to other TV commercials set at the  Van Heusen Institute of Easy Style. Although it was not specified, support is likely to include print, Internet and POP.

Young played for the San Francisco 49ers from 1987 until he retired in 1999, including the squads that were victorious in Super Bowls XXIII, XXIV and XXIX, the latter of which he was named MVP. Rice played for San Francisco from 1985 through 2000 and was a key member of those same three Super Bowls, including being named MVP of Super Bowl XXIII. Young and Rice combined for 85 touchdowns, currently the most for one quarterback-wide receiver duo in NFL history.

According to Mike Kelly, evp-marketing for Phillips-Van Heusen, using players such as Young and Rice has played a major role in developing a bond between the company and football fans and consumers. PVH brands also include Calvin Klein, Arrow, Tommy Hilfiger, Izod, Bass, Kenneth Cole, DKNY, Joseph Abboud, Geoffrey Beene and Timberland.

"Our corporation is a fashion company. We have the No. 1 dress shirt brand in the country, and have had that distinction for many years," Kelly told NYSportsJournalism during a media event in New York in September to launch the second annual Van Heusen Pro Football Hall of Fame Fans' Choice campaign. "We have used fashion print to get our message out for years as a way of speaking to guys.

"But we went out and did some research," Kelley continued. "When we talked to men and asked them what they cared about, they told us sports, their family, issues of health. They didn't care as much about fashion. And when we dug into the issue of sports, we found that that football was at the top of the list. So one of the great steps for the brand was to introduce ourselves into the game and get some skin on it and to have a place inside the conversation of football."

"Welcome to the Van Heusen Institute of Easy Style. You may come in as 'schlubs' but you will leave in style." — Professor Steve Young

It is also expected that Young and Rice will be part of Super Bowl XLV week festivities in Dallas for the Van Heusen Fan's Choice campaign, in which fans are being encouraged to select their unofficial choices for the Pro Football Hall of Fame Class of 2011. The winners will be unveiled on NFL Network prior to the official announcement by the Pro Football Hall of Fame on Feb. 5.

Young and Rice appeared at the press event in September to kick off the 2010 Fan's Choice campaign along with fellow Hall of Famers Roger Staubach, Harry Carson and Warren Moon. The campaign is being run in conjunction with J.C. Penney and ESPN.

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Q&A: How Phillips-Van Heusen Is Fashioning Its Sports Marketing Roster

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