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NEWS REAL

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Inter Miami CF and the City of Fort Lauderdale have finalized a comprehensive agreement for the 64-acre property commonly known as the Lockhart stadium site, following a city commission meeting on Tuesday evening,according to the club, which has soccer icon David Beckham as a major investor and spokesperson. "With this agreement, Inter Miami CF will proceed with structural and foundation construction of the site as it prepares to launch its inaugural season in Major League Soccer in March 2020 in Fort Lauderdale."

• As part of its ongoing NFL 100 celebration, the league will make commissioner Roger Goodell available to “announce the first round draft picks for every team” in one Fantasy Sports league. The winning league will also receive a custom NFL100 Trophy and an exclusive NFL 100 prize package, including a Bose SoundLink III speaker, a gold NFL 100 football and a NFL Vineyard Vines tote. Details here.

• The International Olympic Committee is moving closer to making a major change in the way it regulates how athletes can market themselves during the Summer and Winter Games. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec202010

Steve Young, Jerry Rice Stylin' Together For Phillips-Van Heusen

By Barry Janoff, Executive Editor

Professor Steve Young explains in a TY commercial how 'researchers' at the Van Heusen Institute of Easy Style keeps men in fashion. (Photo: PVH/Noah Abrams)December 20, 2010: Steve Young and Jerry Rice, one of the most prolific quarterback-wide receiver tandems in NFL history, have been working together in a multi-media marketing over the past few months as spokesmen for the Phillips-Van Heusen Pro Football Hall of Fame Fans' Choice campaign.

Now the two Pro Football Hall of Fame players have joined for another gig, which, although for Phillips-Van Heusen, is separate from the Hall of Fame effort. Young and Rice will star in a TV spot for Van Heusen men's clothing in which the former quarterback plays Professor Young of the Van Heusen Institute of Easy Style and Rice appears as a man with elegant style, thanks to the Phillips-Van Heusen touch.

The national spot, handled in-house by Phillips-Van Heusen, was filmed in Northern California earlier this month and is scheduled to break on national TV in early February, timed for the week prior to Super Bowl XLV on Feb. 6. Phillips-Van Heusen has not as yet purchased national air time during the game itself, but the spot could run prior to kickoff, during half time or during post-game events.
 
In the spot, Young plays a professor who specializes in style. He is shown in a dashing suit and shirt from Phillips-Van Heusen explaining how the fictitious Institute of Easy Style garners information in such categories as "Dress Shirts Research" to help the clothier design comfortable and fashionable looks best suited to men.

"Welcome to the Van Heusen Institute of Easy Style," Young says while holding a football in a setting that is a combination of a men's retail store, high tech lab and classroom. "You may come in as 'schlubs' but you will leave in style."

Jerry Rice (L) and Steve Young are together again for PVH. (Photo: PVH/Noah Abrams)After explaining some of the fashion and design techniques used by Van Heusen, in comes in a wll-dressed Rice, who says, "It's beautiful, baby."

The spot could potentially lead to other TV commercials set at the  Van Heusen Institute of Easy Style. Although it was not specified, support is likely to include print, Internet and POP.

Young played for the San Francisco 49ers from 1987 until he retired in 1999, including the squads that were victorious in Super Bowls XXIII, XXIV and XXIX, the latter of which he was named MVP. Rice played for San Francisco from 1985 through 2000 and was a key member of those same three Super Bowls, including being named MVP of Super Bowl XXIII. Young and Rice combined for 85 touchdowns, currently the most for one quarterback-wide receiver duo in NFL history.

According to Mike Kelly, evp-marketing for Phillips-Van Heusen, using players such as Young and Rice has played a major role in developing a bond between the company and football fans and consumers. PVH brands also include Calvin Klein, Arrow, Tommy Hilfiger, Izod, Bass, Kenneth Cole, DKNY, Joseph Abboud, Geoffrey Beene and Timberland.

"Our corporation is a fashion company. We have the No. 1 dress shirt brand in the country, and have had that distinction for many years," Kelly told NYSportsJournalism during a media event in New York in September to launch the second annual Van Heusen Pro Football Hall of Fame Fans' Choice campaign. "We have used fashion print to get our message out for years as a way of speaking to guys.

"But we went out and did some research," Kelley continued. "When we talked to men and asked them what they cared about, they told us sports, their family, issues of health. They didn't care as much about fashion. And when we dug into the issue of sports, we found that that football was at the top of the list. So one of the great steps for the brand was to introduce ourselves into the game and get some skin on it and to have a place inside the conversation of football."

"Welcome to the Van Heusen Institute of Easy Style. You may come in as 'schlubs' but you will leave in style." — Professor Steve Young

It is also expected that Young and Rice will be part of Super Bowl XLV week festivities in Dallas for the Van Heusen Fan's Choice campaign, in which fans are being encouraged to select their unofficial choices for the Pro Football Hall of Fame Class of 2011. The winners will be unveiled on NFL Network prior to the official announcement by the Pro Football Hall of Fame on Feb. 5.

Young and Rice appeared at the press event in September to kick off the 2010 Fan's Choice campaign along with fellow Hall of Famers Roger Staubach, Harry Carson and Warren Moon. The campaign is being run in conjunction with J.C. Penney and ESPN.

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Q&A: How Phillips-Van Heusen Is Fashioning Its Sports Marketing Roster

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