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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct142013

Van Heusen's Football Icons Young, Rice Want To See If The Man Fits The Clothes

By Barry Janoff

October 14, 2013: Pro Football Hall of Famers Steve Young and Jerry Rice and Detroit Lions quarterback Matthew Stafford return as spokesmen for Van Heusen in a multi-layered campaign in which the trio will search for one person who will get to spend a week as a Van Heusen intern in the Institute of Style.

The Van Heusen Institute of Style campaign is "designed to help men across America step up their style for the key moments in life when it’s vital to make a lasting first impression," according to parent company PVH Corp.

The search will be anchored at a dedicated Facebook page, where potential candidates can enter by submitting a photo that "illustrates their personal style, along with a written elevator pitch that explains why they would be the best candidate for the internship." (Full details here.)

Semifinalists to be selected in early January will be asked to create a one minute video in which they responding to interview questions posed by Young. The grand prize winner is scheduled to be revealed during the first week of February, which would coincide with Super Bowl XLVIII on Feb. 2, 2014.

In this newest season of our Institute of Style campaign, we are focusing on the young professional setting out on his career path, teaching him that dressing well is essential in today’s workplace,” Mike Kelly, evp-marketing for PVH, said in a statement.

The search for a Van Heusen Institute of Style will be supported by TV; print including GQ, ESPN the Magazine and Men’s Health; POP with Stafford; Internet including GQ.com, CBSSports.com and CareerBuilder.com; and such social media destinations as Twitter, Facebook, YouTube and Instagram.

Young ('The Classic'), Rice ('Slim & Stylish')  and Stafford ('Big Game') will appear in a series of videos on Van Heusen's home page, in which they offer personal style tips.

According to Kelly, “This campaign will provide one young man with a once-in-a-lifetime opportunity to intern with all-time football great and successful businessman Steve Young, while educating and inspiring many more men to step up their style.”

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