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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov132009

Diaego's Captain Morgan Ambush Effort 'Rums' NFL The Wrong Way

November 13, 2009: The NFL is serious about stopping ambush marketing, since its partners pay a lot of money to gain "official" status. Captain Morgan is equally cavalier about a viral marketing campaign in which it offered to make a charitable donation of $10,000 for every NFL player who struck the "Captain Morgan" pose after a touchdown.

Philadelphia Eagles TE Brent Celek took up the offer on Nov. 8, putting his hands on his hips and raising one leg, ala the Captain Morgan pose made famous in the rum's marketing campaign, after scoring on an 11-yard pass from quarterback Donovan McNabb. But the NFL has since banned the move. The money was going to the Gridiron Greats Assistance Fund, a nonprofit group that aids retired NFL players. Parent company Diageo said it planned to raise the donations to $25,000 for the playoffs and $100,000 in the Super Bowl.

MillerCoors is an official partner of both the NFL and Gridiron Greats, but the NFL said the issue involved was more than protecting its marketing partners.

"The issue is that players are specifically prohibited under our policies from wearing, displaying, promoting or otherwise conveying their support of a commercially identified product during a game while they're on the field," NFL spokesman Greg Aiello told Yahoo! Sports. "Whether it's rum or soft drinks or any other commercial product, that type of promotion is prohibited."

Gridiron Greats, whose board of directors includes Mike Ditka, Gale Sayers, Marv Levy and Jimmy Johnson,  has not publicly responded.

Diageo did respond, albeit tongue-in-cheek, which likely won't endear the company to the NFL. "Captain Morgan here. As you know I believe in celebrating legendary times with my fans and my friends and always doing so in a socially responsible manner. I am a man of action, a man of the moment, and I always make fun a priority. And when it comes to football what is more fun than a touchdown? I believe in drinking responsibly, marketing responsibly and helping charities too, but understand my friends at the NFL's perspective. I will continue in my quest for legendary times and ask my fans to do the same."

Figure it mission accomplished for Captain Morgan and Rogers & Cowan, Los Angeles, which handles Captain Morgan promotions, as the ambush and ban has received national attention in the press. It also has brought attention to Gridiron Greats and the plight of retired NFL players.

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