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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Sep252015

Harden Takes On (Almost) All Challenges In Foot Locker's Twitter Campaign

By Barry Janoff

September 25, 2015: James Harden is not afraid to take on opponents in the NBA and, based on a past ad campaign, not afraid to take on amateur ballers who via Internet submissions challenged Harden to recreate their most outrageous shots in a game of H*O*R*S*E.

Now, the all-star guard for the Houston Rockets is taking on all-comers in a game of "Play My Tweet."

The social media activation, under the auspices of Foot Locker, is asking people to submit personal requests to Harden via Twitter.

Foot Locker will select the best tweets from among those submitted, which each will then be printed on basketballs.

Harden will then shoot hoops using those basketballs. According to Foot Locker,  "If he makes the shot, he's safe — but if he misses it, he must fulfill the request."

In a supporting spot, Harden offers to do anything that is legitimate, but there is one line he won't cross: Don't ask him to shave off his trademark beard.

Each shot's difficulty level will correspond to the size of the request.

Among the early suggestions already submitted on Twitter @Footlocker using the hash tag #PlayMyTweet:

• "Challenge Riley Curry to a Nae Nae dance-off."

• "Come to one of my high school basketball games."

• "Hold a mini-camp at our school."

• "Donate time and money to cancer research."

The challenge is scheduled to go down in Houston on Oct. 8 beginning at 7 PM (ET). People can watch via Foot Locker's YouTube channel or Twitter page. (Details here.)

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the 'Play My Tweet' challenge," Stacy Cunningham,evp-marketing for Foot Locker, said in a statement. "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

According to Harden, "Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way. "I'm excited to see what the fans want me to do and I hope I won't be doing anything too embarrassing."

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