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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Now: Ichiro MLB See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov282018

Marketing Campaign Has NFL Rookie Saquon Barkley Runnin’ On Dunkin’

By Barry Janoff

November 28, 2018: People know that Saquon Barkley runs well on a football field.

Now we get to see how well he runs on Dunkin’.

Dunkin’ Donuts (soon to be just Dunkin’) has signed a one-year deal with the NFL rookie running back for the New York Giants to appear in multi-media marketing to run throughout the New York Metro area.

Financial terms were not shared.

The campaign, which includes TV, digital, social media, signage and POP, supports Dunkin’s new espresso offerings, as well as the brand's signature coffee, baked goods and limited-time offer breakfast sandwiches.

The tag line: “Sipping is Believing.”

According to Barkley, the alliance is an organic one.

"I've always relied on Dunkin' to get me through the day, so I'm thrilled to be working with a brand I've loved my whole life,” Barkley said via the company.

“Both Dunkin' and the Giants are known for their loyal and passionate fans, and I look forward to keeping the New York area running on Dunkin' all year-round."

According to Cathy Chavenet, integrated marketing director for Dunkin', ”We couldn't be more excited to work with New York's newest football star, Saquon Barkley.

“Our brand has had a long and successful relationship with the New York Giants, and we think Saquon represents perfectly the speed, energy and optimism our guests throughout the Metro area associate with Dunkin'."

Dunkin’ also has alliances that include the NHL, New York Jets, New York Mets, New York Yankees, JetBlue and Amtrak.

Barkley also has deals that include Nike, Pepsi and Panini America. He is among the leading vote-getters for the 2019 NFL Pro Bowl.

In a series of humorous spots, Barkley compares his football skills to the new Dunkin’ espresso.

In “Huge,” he is wearing his Giants’ uniform and standing on the field at MetLife Stadium “Dunkin’s delicious espresso drinks are gonna be huge. Huger than my huge legs. That never stop getting huger (which we see growing via CGI).”

Smooth” sees Barkley effortlessly sliding into the end zone to score a touchdown.

“I make scoring touchdowns look smooth. You know what else is smooth? Dunkin's new hand-crafted espresso drinks.” However, he gets flagged by a ref for having a “Latte on the field.” “Still smooth, though,” he says.

In “Work Hard,” he offers, “I work hard to outmuscle my opponents and get inside their head.” Then via a voiceover, he says, “Now I’m inside your head. Telling you that Dunkin’ works hard to perfect these delicious lattes.”

Beginning in January 2019, a new logo that refers to the company name as simply "Dunkin'" will appear on packaging, in advertising, online and on new and remodeled restaurants.

There are more than 12,600 Dunkin' restaurants worldwide in 46 countries and more than 1,800 locations in the New York Metro Area.

Lead agency is BBDO New York.

Dunkin' Losing The Donuts But Keeping The Donuts

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