Top
QUICK HITS

• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul262012

Reebook Reunites NFL QB Siblings Peyton, Eli Manning For ZigLite Campaign

By Barry Janoff

July 25, 2012: Peyton Manning and younger brother Eli are together again for a marketing campaign, this time to support Reebok's ZigTech and, specifically, the ZigLite shoe line used for Cross-Fit training.

The spot shows the brothers in a friendly competition in which both are ultimately beaten by a group of other runners wearing the ZigLite shoe.

Peyton, entering his first season as quarterback for the Denver Broncos, has been with Reebok since 2002. Eli, who was named MVP of Super Bowl XLVI when he quarterbacked the New York Giants to victory, has been a Reebok endorser since 2004.

Both were re-signed in May by the division of adidas.

In addition to previous Reebok spots, the two have appeared together in such campaigns as ESPN's This is SportsCenter, Oreo's Double Stuf Racing League, DirecTV and various NFL efforts.

The ZigLite campaign will also have print and Internet, with social media activation including Twitter, Facebook and YouTube. Lead agency is McGarry Bowen, Canton, Mass.

The Reebok-sponsored CrossFit Games were held earlier this month in California in alliance with Men's Health magazine. In September, Reebok will be a main sponsor of the "Closer to My Dreams" national tour starring Tyga and other hip-hop up-and-coming performers.

The ZigLite spot is reminiscent of Eli's appearance on Saturday Night Live this past May, during which he did a faux PSA for "Little Brothers." The sketch saw him help kids get revenge on their nasty older siblings, including one that Eli referred to as Peyton.

In the ZigLite commercial,  the brothers are seen in a gym. "Nice shoes," Peyton says to Eli regarding his ZigLites. "They look better on me," Eli replies, which sets off a series of events in which they each try to outdo the other.

At the start of a race, the pair fight for position, with Peyton declaring, "I was here first." They then bump and shove each other during the race. Ultimately, they get winded and stop, but are quickly passed by other runners wearing ZigLites. They again jockey for position as their battle resumes.

The spot ends with the text, "ZigLite: Light weight for heavy competition," and the umbrella tag, "The sport of fitness has arrived." (See the full spot here.)

The campaign with the two NFL quarterbacks comes as Nike replaces Reebok as the official jersey provider for the NFL.

Other Reebok endorsers include Sidney Crosby, David Ortiz, Jose Bautista, Justin Verlander and NFL players Philip Rivers, Chad (Ochocinco) Johnson and DeMarcus Ware.

Back to Home Page