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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Feb272011

Somewhere During Moving Merchandise And Product Placement, There Was An NBA Slam Dunk Event

By Barry Janoff, Executive Editor

This dunk earned Blake Griffin the 2011 Slam Dunk contest crown and gave Kia a new commercial.February 27, 2011: How low can the NBA go? Apparently as high as a Blake Griffin slam dunk.

Turns out there was more than product placement and marketing partner overkill involved when Blake Griffin won the 2011 Sprite Slam Dunk contest during All-Star Weekend presented by State Farm. While the Crenshaw Select Choir sang "I Believe I Can Fly" at midcourt, and with now ex-teammate Baron Davis tossing him a pass from inside the car, Griffin jumped over the hood of a Kia Optima – yes, the official car of the NBA – to impress the judges.

Griffin, who is the leading candidate for ROY honors and also has a new marketing campaign with Subway, impressed the executives at Kia, as well. Footage of the dunk is now the nucleus of a national TV commercial, and the shot of Griffin in mid-air is being used in supporting marketing via print and Internet.

"Blake Griffin's incredible feat during NBA All-Star 2011 was anything but average and we are proud the all-new Kia Optima played a role in his Sprite Slam Dunk championship," Michael Sprague, vp-marketing and communications for Kia Motors America, said in a statement. "Kia Motors is the official automotive Partner of the NBA and we are tremendous fans of the game of basketball."

Kia's 30-second TV spot using footage of Griffin's dunk from the 2011 Sprite Slam Dunk Contest broke over this past weekend during NBA coverage on ESPN and TNT. It will run throughout the season with the tag:  "Not your average dunk. Not your average midsize sedan."

"This new spot underscores the fact that the Optima is not your average midsize sedan and allows us to share the excitement of Griffin's historic feat."

"This new spot underscores the fact that the Optima is not your average midsize sedan and allows us to share the excitement of Griffin's historic feat with our fellow fans," said Sprague.

Griffin's feat on TNT was part of the most watched NBA All-Star Saturday Night presented by State Farm in the event's 26-year history. Following the Slam Dunk contest, Griffin autographed the 2011 Kia Optima over which he dunked, and the sedan will be provided to one of Griffin's charitable interests, according to Kia.

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