Puma ‘She Moves Us’ Campaign Starring Dua Lipa, Winnie Harlow, Cara Delevingne
Monday, March 1, 2021 at 06:46PM NYSJ Sports-Entertainment Business News Service
March 1, 2021: Puma said it has brought together its top female brand ambassadors to “celebrate the women who have moved culture and sports forward and to inspire other women around the world, guided by the theme “She Moves Us.”
The effort will be fronted by singer Dua Lipa, model Winnie Harlow and actress, model and activist Cara Delevingne.
It will also include such Puma ambassadors as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high-jumper Yaroslava Mahuchikh.
According to Puma, “‘She Moves Us’ will tell the story of how our female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields.
“By connecting its ambassadors with female consumers around the world on its social media platforms, Puma will also create a global network which will spark a conversation around issues important to girls and women.
The effort coincides with Women's History Month, an annual declared month that "highlights the contributions of women to events in history and contemporary society."
The multi-media Puma campaign is anchored by digital and social media, with content to be generated over the course of the year. 
A premiere spot shows the Puma endorsers in various activities, interspersed with text, “She moves us . . . faster, with pride, with purpose, with strength, with style, with fashion, with confidence.
"She moves . . . the game, the community, the world, us.”
Puma has also partnered with Women Win, a global women’s fund which "uses sport to advance gender equality from the bottom up.”