NFL Extends With Nike Thru ’38: ‘Lasting Impact On Football In U.S., Worldwide’
Wednesday, December 11, 2024 at 01:38PM By Barry Janoff
December 11, 2024: Describing it as a “testament to the strength and success of our collaboration,” the NFL today unveiled a ten-year partnership extension with Nike, “cementing their commitment to shaping the future of football and driving growth, innovation and progress across the sport.”
The new pact begins after the current deal expires in 2027 and runs though 2038.
Financial terms were not released.
Since 2012, Nike has been the “exclusive provider of uniforms and sideline, practice, and baselayer apparel for all 32 NFL teams.”
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” NFL commissioner Roger Goodell said via the league.
“In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety.”
According to Goodell, “The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
The NFL and Nike said key initiatives of the extended partnership would include working together to “grow the game’s global reach, increasing participation, developing new talent and expanding the football fan base,” as well as leveraging Nike’s Sport Research Lab and product design and innovation expertise to “address lower extremity injuries and enhance footwear safety."
The NFL and Nike said they would also continue to “empower the next generation of athletes and grow the sport by supporting grassroots, high school and collegiate level development programs across both flag and tackle football.”
Nike said activation for the partnership would “bring football’s most compelling narratives to life, connecting with fans in new and innovative ways through Nike’s unparalleled marketing and storytelling expertise.”
The extension comes as the NFL is building its international schedule, to include eight games in 2025, up from five in 2024.
It also follows Nike’s 12-year extension this past October as the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League.
“This partnership renewal is a testament to the strength and success of our collaboration with the NFL,” Elliott Hill, Nike president and CEO, said via the company.
“As we embark on this new chapter, we're committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league's growth and development initiatives.”
According to the NFL and Nike, “Nike and the NFL are committed to finding solutions for athletes who are currently playing the game while simultaneously building a safer, better sport for the next generation.
“This renewed agreement demonstrates the strength and commitment of both organizations to work together to drive growth, innovation and fan engagement.”
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