USPS, Clorox, Google, UPS Top List Of Harris Poll Covid-19 Essential Companies
Friday, June 12, 2020 at 03:00PM By Barry Janoff
June 12, 2020: The U.S. Postal Service may be under fire from certain members of the government, but the independent federal agency tops the list of The Harris Poll Essential 100, a “ranking of corporate response to the COVID-19 pandemic. Americans say 100 leading companies played a truly essential role during the crisis.”
The list of rates companies based on their “resolve, integrity, responsiveness and permanence,” according to The Harris Poll.
Harris said the survey also shows that the “reputation of companies during COVID-19 has improved in every sector and that trust in business is at a high.”
The Top Ten also includes Clorox, Google, UPS, Walmart, Amazon, Purell, Microsoft, FedEx and CVS.
“What is clear from the survey is corporate America is seen as part of the solution today, rather than the problem, as was the case during the 2008 financial crisis, according to The Harris Poll.
"When they needed it the most, Americans put their trust in the business community to help them through COVID-19," John Gerzema, CEO for The Harris Poll, said via the company.
“We've seen widespread approval of the corporate response to the pandemic — whether pivoting to different goods and services, reinforcing supply chains, or seeking cures for the deadly virus."
Sports leagues did not fare well: The NFL was highest at No. 78, followed by the NBA (No. 80) and MLB (No. 81).
ESPN came in at No.100.
The Harris Poll said it asked a representative sample of 2,032 Americans which companies are the most "essential" to America. The Essential 100 poll was conducted among the leading American corporations (and corporations operating extensively in America) across industries.
The ranking is comprised of four equally weighted components based on public expectations of company performance in the survey:
• Resolve: Do you think the company should be providing solutions during the COVID-19 pandemic?
• Trustworthiness: Do you trust the company to respond appropriately and effectively to the COVID-19 pandemic?
• Responsiveness: Do you think the company has had a good response or a poor response to the COVID-19 pandemic?
• Permanence: How much would you miss the company if it closed for good?
The survey was conducted May 20-22, 2020.
The Harris Poll Essential 100
1. U.S. Postal Service
2. Clorox
3. Google
4.UPS
5. Walmart
6. Amazon
7. Purell
8. Microsoft
9. FedEx
10. CVS
11. Samsung
12. Johnson & Johnson
13. YouTube
14. Coca-Cola
15. Walgreens
16. Netflix
17. Apple
18. Visa
19. MasterCard
20. Kraft Heinz
21. Lowe’s
22. Procter & Gamble
23. The Home Depot
24. Hershey
25. Ford
Source: The Harris Poll
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