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Bahamas Red Cross donation site. #HelpUsHelp

Topps is for the fifth year asking people to vote for the player who will get the prestigious card No. 1, this time  for the 2020 Topps Baseball Series 1, scheduled to hit retail in January. Topps is offering a choice of 19 players, or people can submit a write-in vote.

• ESPN and Facebook have entered into a new agreement that brings exclusive digital shows and content to Facebook Watch. At launch, this includes The People’s MMA Show, additional segments from Always Late with Katie Nolan and exclusive versions of Countdown to GameDay and Fantasy Focus Live.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” Ryan Spoon, svp-digital and social content for ESPN, said via the network.

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov152010

How Jay-Z Enlisted Bing, Gucci, The NBA And Social Media To 'Decode' Jay-Z

By Barry Janoff, Executive Editor

Jay-Z's 'Decoded' pages here proved to be the wheel deal for one fortunate fan.November 15, 2010: The NBA's Nets may be 16-76 over the past two seasons, but they are winning over the loyalties of marketers and fans with innovative tactics. The latest example: The team enlisted fans to help support the official release of part-owner Jay-Z's book, Decoded, which sent people over the past few weeks on a multi-media scavenger hunt to locate individual pages that had been hidden in locations relevant to Jay-Z's life.

The page hunt was done in cooperation with Microsoft's search engine, Bing, including a Bing search engine map that aided visitors in scouring locations worldwide referenced in the book. In Decoded ($35, Random House), Jay-Z details the hidden meanings behind 36 of his songs as well as the life that led him from the streets of Brooklyn, NY, to the top of a music-driven business empire.

A copy of every page of the book was reproduced and placed on unique, off-beat but accessible locations or on objects relating to Jay-Z's life. Each page came with a distinct code, which were then used by the  first person who found each respective page to claim them as their own. The event this past weekend at the Nets' home game against the Orlando Magic instructed fans to find a reproduction of a page hidden somewhere in the Prudential Center.

A one-of-a-kind Gucci jacket was the location for one of Jay-Z's 'Decoded' pages.According to Lisa Gurry, spokeswoman and communications director for Bing, “Pages [were] placed in locations related to the content, so that’s everything from high-profile advertising, like billboards to very, very unique placements such as swimming pools and pool tables, and even high-fashion designer clothing racks.” Lead agency was Droga5, New York.

Clues were distributed via Jay-Z’s Facebook and Twitter pages, at www.Jay-z.com and Bing. The hunt ended when Nov. 14 when all 296 pages that had been hidden were found and decoded. Fans who submitted via text the code they located were entered into a drawing to win the page they’ve located, signed by Jay-Z, and also became eligible for the grand prize: Two tickets to see Jay-Z and Coldplay at an invitation-only concert at  the Cosmoplitan of Las Vegas resort on New Year’s Eve.

Specific locations included the projects in the Brooklyn neighborhood of Bedford-Stuyvesant where he grew up as Shawn Carter; global destinations where he "found inspiration" such as London, Miami, Los Angeles and New Orleans; and various sites in the other boroughs of New York, including his headquarters in Manhattan and The Bronx, for which Jay-Z, who often wear a New York Yankees cap, offered this clue on his Twitter page: "Find spreads in the borough that Jay's hat reps, where gum chewers ride the bench and champs swing for the fence."

Searchers were plugged in during their efforts to 'Decode' Jay-Z.Among the unique places where page reproductions were ultimately discovered included the lining of a one-of-a-kind leather bomber jacket at the Gucci flagship store on Fifth Avenue in New York, a hoops backboard at a Brooklyn playground, on the side of a stretch limo, on the side of a bus stop kiosk, on the side of a grocery bag, included among the playlist inside a juke box, inside the cover of a pizza delivery box and written on a guitar in a music store.

The page hidden at the Prudential Center that is the current home to the Nets was reproduced on a large basketball jersey hanging from the rafters with the name Carter on it, a reference both to Jay-Z and Vince Carter, who formerly stared with the Nets but was in town as a member of the visiting Magic.

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