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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov152010

How Jay-Z Enlisted Bing, Gucci, The NBA And Social Media To 'Decode' Jay-Z

By Barry Janoff, Executive Editor

Jay-Z's 'Decoded' pages here proved to be the wheel deal for one fortunate fan.November 15, 2010: The NBA's Nets may be 16-76 over the past two seasons, but they are winning over the loyalties of marketers and fans with innovative tactics. The latest example: The team enlisted fans to help support the official release of part-owner Jay-Z's book, Decoded, which sent people over the past few weeks on a multi-media scavenger hunt to locate individual pages that had been hidden in locations relevant to Jay-Z's life.

The page hunt was done in cooperation with Microsoft's search engine, Bing, including a Bing search engine map that aided visitors in scouring locations worldwide referenced in the book. In Decoded ($35, Random House), Jay-Z details the hidden meanings behind 36 of his songs as well as the life that led him from the streets of Brooklyn, NY, to the top of a music-driven business empire.

A copy of every page of the book was reproduced and placed on unique, off-beat but accessible locations or on objects relating to Jay-Z's life. Each page came with a distinct code, which were then used by the  first person who found each respective page to claim them as their own. The event this past weekend at the Nets' home game against the Orlando Magic instructed fans to find a reproduction of a page hidden somewhere in the Prudential Center.

A one-of-a-kind Gucci jacket was the location for one of Jay-Z's 'Decoded' pages.According to Lisa Gurry, spokeswoman and communications director for Bing, “Pages [were] placed in locations related to the content, so that’s everything from high-profile advertising, like billboards to very, very unique placements such as swimming pools and pool tables, and even high-fashion designer clothing racks.” Lead agency was Droga5, New York.

Clues were distributed via Jay-Z’s Facebook and Twitter pages, at www.Jay-z.com and Bing. The hunt ended when Nov. 14 when all 296 pages that had been hidden were found and decoded. Fans who submitted via text the code they located were entered into a drawing to win the page they’ve located, signed by Jay-Z, and also became eligible for the grand prize: Two tickets to see Jay-Z and Coldplay at an invitation-only concert at  the Cosmoplitan of Las Vegas resort on New Year’s Eve.

Specific locations included the projects in the Brooklyn neighborhood of Bedford-Stuyvesant where he grew up as Shawn Carter; global destinations where he "found inspiration" such as London, Miami, Los Angeles and New Orleans; and various sites in the other boroughs of New York, including his headquarters in Manhattan and The Bronx, for which Jay-Z, who often wear a New York Yankees cap, offered this clue on his Twitter page: "Find spreads in the borough that Jay's hat reps, where gum chewers ride the bench and champs swing for the fence."

Searchers were plugged in during their efforts to 'Decode' Jay-Z.Among the unique places where page reproductions were ultimately discovered included the lining of a one-of-a-kind leather bomber jacket at the Gucci flagship store on Fifth Avenue in New York, a hoops backboard at a Brooklyn playground, on the side of a stretch limo, on the side of a bus stop kiosk, on the side of a grocery bag, included among the playlist inside a juke box, inside the cover of a pizza delivery box and written on a guitar in a music store.

The page hidden at the Prudential Center that is the current home to the Nets was reproduced on a large basketball jersey hanging from the rafters with the name Carter on it, a reference both to Jay-Z and Vince Carter, who formerly stared with the Nets but was in town as a member of the visiting Magic.

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