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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov152010

How Jay-Z Enlisted Bing, Gucci, The NBA And Social Media To 'Decode' Jay-Z

By Barry Janoff, Executive Editor

Jay-Z's 'Decoded' pages here proved to be the wheel deal for one fortunate fan.November 15, 2010: The NBA's Nets may be 16-76 over the past two seasons, but they are winning over the loyalties of marketers and fans with innovative tactics. The latest example: The team enlisted fans to help support the official release of part-owner Jay-Z's book, Decoded, which sent people over the past few weeks on a multi-media scavenger hunt to locate individual pages that had been hidden in locations relevant to Jay-Z's life.

The page hunt was done in cooperation with Microsoft's search engine, Bing, including a Bing search engine map that aided visitors in scouring locations worldwide referenced in the book. In Decoded ($35, Random House), Jay-Z details the hidden meanings behind 36 of his songs as well as the life that led him from the streets of Brooklyn, NY, to the top of a music-driven business empire.

A copy of every page of the book was reproduced and placed on unique, off-beat but accessible locations or on objects relating to Jay-Z's life. Each page came with a distinct code, which were then used by the  first person who found each respective page to claim them as their own. The event this past weekend at the Nets' home game against the Orlando Magic instructed fans to find a reproduction of a page hidden somewhere in the Prudential Center.

A one-of-a-kind Gucci jacket was the location for one of Jay-Z's 'Decoded' pages.According to Lisa Gurry, spokeswoman and communications director for Bing, “Pages [were] placed in locations related to the content, so that’s everything from high-profile advertising, like billboards to very, very unique placements such as swimming pools and pool tables, and even high-fashion designer clothing racks.” Lead agency was Droga5, New York.

Clues were distributed via Jay-Z’s Facebook and Twitter pages, at www.Jay-z.com and Bing. The hunt ended when Nov. 14 when all 296 pages that had been hidden were found and decoded. Fans who submitted via text the code they located were entered into a drawing to win the page they’ve located, signed by Jay-Z, and also became eligible for the grand prize: Two tickets to see Jay-Z and Coldplay at an invitation-only concert at  the Cosmoplitan of Las Vegas resort on New Year’s Eve.

Specific locations included the projects in the Brooklyn neighborhood of Bedford-Stuyvesant where he grew up as Shawn Carter; global destinations where he "found inspiration" such as London, Miami, Los Angeles and New Orleans; and various sites in the other boroughs of New York, including his headquarters in Manhattan and The Bronx, for which Jay-Z, who often wear a New York Yankees cap, offered this clue on his Twitter page: "Find spreads in the borough that Jay's hat reps, where gum chewers ride the bench and champs swing for the fence."

Searchers were plugged in during their efforts to 'Decode' Jay-Z.Among the unique places where page reproductions were ultimately discovered included the lining of a one-of-a-kind leather bomber jacket at the Gucci flagship store on Fifth Avenue in New York, a hoops backboard at a Brooklyn playground, on the side of a stretch limo, on the side of a bus stop kiosk, on the side of a grocery bag, included among the playlist inside a juke box, inside the cover of a pizza delivery box and written on a guitar in a music store.

The page hidden at the Prudential Center that is the current home to the Nets was reproduced on a large basketball jersey hanging from the rafters with the name Carter on it, a reference both to Jay-Z and Vince Carter, who formerly stared with the Nets but was in town as a member of the visiting Magic.

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