Puma Builds ‘She Moves Us’ With Dua Lipa, Breanna Stewart, Skylar Diggins-Smith
Tuesday, March 8, 2022 at 06:20PM NYSJ Sports-Entertainment Business News Service
March 8, 2022: To coincide with Women’s History Month and International Women's Day, sports company Puma today expanded its multi-platform brand campaign “She Moves Us” to “focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world.”
Singer Dua Lipa is joined by such Puma athletes as WNBA stars Skylar Diggins-Smith and Breanna Stewart; golfer Tisha Alyn, international soccer players Nikita Parris, Ingrid Engen and Fridolina Rolfö; triple jumper Patricia Marmona; W-series driver Naomi Schiff and skateboarder Isadora Pacheco.
According to Puma, the women “talk about their values and the things that moved them forward in their respective disciplines — their key to success, the challenges they’ve faced and what they’ve learned along the way.
“She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact girls and women’s rights globally.”
"Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” Dua Lipa said via Puma.
“Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. Now let’s show the world what we are capable of!”
In the anchor “She Moves Us” spot, Puma stars and other women are seen in positions of strength and empowerment.
A voiceover offers, “The only rule of the game: Keep moving forward. Keep that forward momentum going.
“Forward, into the future, with passion and purpose. And in the process, move some mountains. Move the world.”
According to the brand, “Puma supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers that prevent girls from participating in sports.
“One example of such a partner is Women Win — an organization which empowers girls and women around the world through sports.”
“To me, ‘She Moves Us,’ it's like a community,” Diggins-Smith said via Puma.
“I see it as a platform to inspire, a platform to educate, to empower, encourage women, to uplift women, to celebrate women, to showcase women, and our lifestyle and how sports and culture and values intertwine into those things.”
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