Building Global Footprint: NFL Adds Berlin As Part Of ’25 International Schedule

By Barry Janoff
December 11, 2024: In November, when the NFL was in Munich, Germany playing its final International Series game of the season, commissioner Roger Goodell was asked if the league would also stage a game in Berlin.
"Believe it,” he replied.
The league made Goodell a man of his word today, saying that Germany’s capital city would host its first regular season NFL game in 2025.
The 2025 NFL Berlin game will be played in Olympic Stadium “as part of a multiyear commitment to playing games in the sports metropolis (and) as the league continues to prioritize global growth and expand its global footprint.”
"Germany has a rich tradition of American football, and the NFL has a deep history with the city of Berlin," Goodell said today via the league.
“We first held a pre-season game at the Olympic Stadium 34 years ago, before it was home to NFL Europe’s Berlin Thunder in the early 2000s. Now, with almost 20 million NFL fans in Germany, we’ll make a historic return to the city, playing a regular season game for the first time as we open the next chapter in our relationship with Berlin.”
The NFL said its inaugural game in Germany — Tampa Bay vs. Seattle Seahawks — in November 2022 had a $77 million economic impact for Munich, with more than $35 million in direct spending in Munich.
Its two games in Frankfurt in 2023 had an overall economic impact of about $119 million for that city when the Miami Dolphins played the Kansas City Chiefs and the Indianapolis Colts faced the. New England Patriots on consecutive weekends in November.
The Munich game on Nov. 10 this season between the Carolina Panthers and New York Giants attracted a sell-out crowd of 70,132 to Allianz Arena, with economic impact figures still to come.
The NFL will said it would name participating teams, schedule and ticket information for the Berlin game in the coming months.
As it has done with other international games, the one in Berlin will be supported by marketing and fan activation throughout the city and region.
The NFL said it would also work with the Berlin Senate across their major sports development program to grow and develop flag football in Berlin’s schools and clubs. The non-contact format of the game will be included in the Olympic Games Los Angeles 2028.
Germany is a key International market for the league.As part of its Global Markets Program, the NFL has granted rights for Germany to several teams, including the Atlanta Falcons, Detroit Lions, Indianapolis Colts, Chiefs, Patriots, Pittsburgh Steelers, Seattle Seahawks and Tampa Bay Buccaneers, as well as the Panthers and Giants.
“This long-term partnership with the NFL will continue to boost Berlin as a global sports metropolis, as well as excite fans at the Olympic Stadium,” Iris Spranger, senator for the Interior and Sports, State of Berlin, said via the group.
“The 2025 NFL Berlin game means worldwide visibility, numerous international guests, increased tourism and high economic value across the city. We’re looking forward to an incredible game and an ongoing successful partnership with the league, as we continue to strengthen the presence of American football throughout the state.”
The league is looking to play upward of eight games outside of the U.S. in 2025, up from five this season.
A commitment to playing two regular season games in London's Tottenham Hotspur Stadium and one game in Madrid in the Santiago Bernabéu Stadium have already been unveiled.
Other games and locations for 2025 are still TBD.
"We are definitely going to Spain," Goodell told NFL Network in November.
“We expect to return to Mexico City. We expect to return to Brazil. We will certainly be back in the U.K. And we're also looking at the potential of another game in the U.K. area, in Ireland possibly. And we'll certainly be back here in Germany. So if that totals eight, that's what we're shooting for."
In addition to its games in the U.K., the NFL said it would play a game in Madrid’s Bernabéu Stadium next season. The league is also slated to return to Estadio Azteca in Mexico City for the first time since 2022 following stadium innovations. After its debut September in São Paulo, the league is expected to be back in Brazil.
The NFL played five American Bowl pre-season games in Olympic Stadium, home of the football club Hertha BSC, between 1990-94, and it was also home to NFL Europe’s Berlin Thunder from 2003-07.
Olympic Stadium has hosted the 1936 Summer Olympic Games, the FIFA Men’s World Cup (1974, 2006), FIFA Women’s World Cup (2011), six UEFA EURO 2024 matches (including the Final) and world and European athletics championships.
NFL Boosts Game Plan In Germany With Munich Marketing, Merchandise, Fan Impact
NFL Builds Presence In Germany With Games, Marketing, On-Site Activation
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