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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug192009

Puma Lets Usain Bolt, Employees Walk The Walk In New Campaigns

Chicks dig Usain Bolt's 'Bolt arms' in new ad.August 19, 2009: Puma, which is fighting Nike and adidas for a bigger share of the sports footwear and apparel category, has unveiled two campaigns, one starring Usain Bolt, legitimately known as the "World's Fastest Man" and the other featuring company employees in humorous vignettes.

In a spot featuring Bolt, "In De Club," a man approaches the athlete at a party and asks him to "do the pose," in which he raises his arms like lightning bolts after winning a race. Bolt reluctantly accommodates the request by taking his arms from around the shoulders of two women with whom he was speaking and recreating the pose he made famous during the 2008 Olympics when he won three gold medals. When he's done, the women have moved on, much to Bolt's dismay. But the spot then recreates the moment with "Bolt arms," which are foam arm reproductions of Bolt's pose. Bolt has them attached to his back, so when the guy now asks Bolt to "do the pose," he does so without having to remove his real arms from the girls' shoulders. Tag: "Bolt Arms. Chicks dig 'em." And then text somewhat suggestively reads, "Check back soon to see what else they do."

The campaign ties into Bolt's accomplishments this week at the IAAF World Championships in Berlin, which included setting a new world record in the men's 100 meter with a time of 9.58 seconds,

Puma employees star in brand campaign.In the employee-led campaign, Puma lets workers from its stores in New York, Chicago, Boston, San Francisco, Los Angeles, Houston and Miami talk about themselves while either wearing or posing with Puma products. Jessica from New York talks about finding the right mate and carries a sign that reads she is "looking for someone who has had fewer than 50 partners". Explains Puma about Jessica, "Finding the perfect partner these days is tough. Promiscuity reigns. And when you're the nice girl next door, its unnerving." Jorge from San Francisco talks about meeting people and eating food in his first visit to New York. According to Puma, Jorge "will dance to any type of music that makes his booty pop from freestyle, 80s, new wave or hip hop. Jorge really loves cupcakes."

Puma said that thousands of employees vied for the spots, which were whittled down to 14 winners. Seven spots will run now though the end of September, and seven more will run mid-November through the end of December. Creative broke this week, including on YouTube and a dedicated FaceBook page. Support includes Puma employees hosting in-store and off-site events. Puma's lead agency is Droga5, New York. Back to Home Page