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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug192009

Puma Lets Usain Bolt, Employees Walk The Walk In New Campaigns

Chicks dig Usain Bolt's 'Bolt arms' in new ad.August 19, 2009: Puma, which is fighting Nike and adidas for a bigger share of the sports footwear and apparel category, has unveiled two campaigns, one starring Usain Bolt, legitimately known as the "World's Fastest Man" and the other featuring company employees in humorous vignettes.

In a spot featuring Bolt, "In De Club," a man approaches the athlete at a party and asks him to "do the pose," in which he raises his arms like lightning bolts after winning a race. Bolt reluctantly accommodates the request by taking his arms from around the shoulders of two women with whom he was speaking and recreating the pose he made famous during the 2008 Olympics when he won three gold medals. When he's done, the women have moved on, much to Bolt's dismay. But the spot then recreates the moment with "Bolt arms," which are foam arm reproductions of Bolt's pose. Bolt has them attached to his back, so when the guy now asks Bolt to "do the pose," he does so without having to remove his real arms from the girls' shoulders. Tag: "Bolt Arms. Chicks dig 'em." And then text somewhat suggestively reads, "Check back soon to see what else they do."

The campaign ties into Bolt's accomplishments this week at the IAAF World Championships in Berlin, which included setting a new world record in the men's 100 meter with a time of 9.58 seconds,

Puma employees star in brand campaign.In the employee-led campaign, Puma lets workers from its stores in New York, Chicago, Boston, San Francisco, Los Angeles, Houston and Miami talk about themselves while either wearing or posing with Puma products. Jessica from New York talks about finding the right mate and carries a sign that reads she is "looking for someone who has had fewer than 50 partners". Explains Puma about Jessica, "Finding the perfect partner these days is tough. Promiscuity reigns. And when you're the nice girl next door, its unnerving." Jorge from San Francisco talks about meeting people and eating food in his first visit to New York. According to Puma, Jorge "will dance to any type of music that makes his booty pop from freestyle, 80s, new wave or hip hop. Jorge really loves cupcakes."

Puma said that thousands of employees vied for the spots, which were whittled down to 14 winners. Seven spots will run now though the end of September, and seven more will run mid-November through the end of December. Creative broke this week, including on YouTube and a dedicated FaceBook page. Support includes Puma employees hosting in-store and off-site events. Puma's lead agency is Droga5, New York. Back to Home Page