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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Skyy Vodka: John Cena See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep102009

Manning Gets Starring Role For P&G's Febreze (Not Peyton - His Mom)

NFL-themed ad from P&G for Febreze, which now will include Olivia Manning in marketing.September 10, 2009: It must be NFL season because the airwaves are beginning to fill with commercials starring people named Manning. Peyton's spot for DirecTV has been on since last month, his new spot for Sony with Justin Timberlake breaks this week, he and brother Eli are taking on Donald Trump in new Oreo's Double Stuf activation and the Wheaties Fuel cereal box with Peyton Manning, Kevin Garnett, Albert Pujols and others was just unveiled, all of which anticipate more Peyton Manning TV commercials to come during the NFL season. Eli himself stars in a spot for Citizen Watch and has several other endorsement deals.

Now, Olivia Manning, Peyton and Eli's mom and wife of former NFL quarterback Archie Manning', is getting into the act. Mrs. Manning will move front-and-center as the marketing spokesperson for Febreze, which is among the 13 brands that Procter & Gamble brought to the NFL as part of its new deal with the league. Financial details were not disclosed. She already has some sponsorship experience, including working with Sprint's NFL mobile service and Sears, and she had a bit role in a spot for ESPN's SportsCenter ("Wet Willie," in which the brothers harass each other during a tour of the studio).

The NFL-P&G alliance will focus on women, who are becoming more of a marketing target by the league. Putting the mom of two of the league's most high-profile quarterbacks is the first of more such tactics to come. "Now designated the official air freshener of the NFL, Febreze is stepping up to the line of scrimmage to get moms and NFL fans game-ready from NFL Kickoff all the way through Super Bowl XLIV in South Florida," P&G said in a statement.

According to the Cincinnati-based company, Febreze has teamed up with "America's 'first lady of football' Olivia Manning to share tips and solutions for everything from freshening the home on game day to eliminating sweat odors on sports gear." Although specific details were not yet revealed, marketing support could include print, Internet and experiential activation. Manning will be a public relations spokesperson for the campaign and "participate in a traditional and digital media relations program throughout the NFL 2009 season," but will not be affiliated with any advertising at this time, according to a company spokesperson.

In addition to its regular lines, Febreze has a Sport Workout Odor Eliminator SKU intended to "eliminate workout odors from shoes, apparel, and gear with . . . specially designed 'X-Sweat Technology' proven to neutralize sports odors at the source."  P&G's partnership with the NFL encompasses all products within the Febreze line-up.

"I'm excited to partner with Febreze to give moms like me a play for every occasion and easy solutions to freshen their homes on game day and every day," Olivia Manning said in a statement. "With a husband and three sons who were always active in sports, I know it's a tough job to eliminate odors that come home with athletes after they leave the field."

Why P&G Is Now Awash With Sports Deals

NFL Deal Kicks Off As P&G Sales Are Sacked For A Loss

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