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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct302013

'Da Bears' Mike Ditka, Jim McMahon Re-Team For Overstock.com Campaign

By Barry Janoff

October 30, 2013: "Da Coach" Mike Ditka and his former quarterback with the Chicago Bears, Jim McMahon, are reunited in a new marketing campaign from online discount retailer Overstock.com.

Salt Lake City-based Overstock.com said the duo would be featured in a series of commercials and in other media activations.

The launch spot finds Ditka and McMahon addressing media in a press conference, much as they did in the 1980s and especially during the Bears' 1985 Super Bowl XX victory.

"Overstock.com is a big player in online shopping and a world-class operation. I’m only going to associate my name with that level of company," Ditka said in a statement. "It was a pleasure to work with the company and to be reunited with Jim McMahon."

The spot will air on such networks as HGTV, ABC Family, USA Network, FX Channel and Spike.

Overstock.com said that the next commercial in the Ditka-McMahon series wouid be a holiday spot also featuring Overstock.com price checkers. New commercials are planned for 2014.

The online retailer said that this campaign, as well as a previous effort featuring Snoop Lion (aka Snoop Dogg), shows that "Overstock.com is reaching out to a diverse demographic with its brand."

In 2011, Overstock signed a six-year naming rights deal to the stadium that is home to the NFL's Raiders and MLB's A's, known as O.co Stadium.

According to Stormy Simon, co-president for Overstock.com, "Overstock.com's online shopping customer base spans a wide demographic. We're no longer appealing to just the middle-aged housewife. Our varied commercials demonstrate that."

In the spot, Ditka is introduced as "The price coach," much to the surprise of McMahon.

"Don't get all soft and gooey on me," Ditka says to McMahon. "We have a job to do here. We're grinding down prices. And we're going to deliver the best deals."

When a reporter says he's getting married, Ditka replies, "We'll save you thousands on dazzling diamonds. Trust me. I'm the coach here. We price-check over 500,000 items a week to make sure [we have the lowest prices]."

"Overstock.com is a big player in online shopping and a world-class operation. I’m only going to associate my name with that level of company."

The spot ends with the tag, "Re-Ditka-lous" deals." (See the full spot here.)

The 54-year-old McMahon, who finished his career with 100 passing touchdowns, 16 touchdowns rushing and more than 18,100 yards passing, has been in the news of late due to his financial and medical problems, the latter of which he attributes to injuries he suffered while playing football. In August 2011, he was part of a class-action lawsuit filed by former NFL players regarding concussions suffered during their time in the NFL.

Ditka, a member of the Pro Fottball Hall of Fame, played for the Bears, Philadelphia Eagles and Dallas Cowboys and coached the Bears and New Orleans Saints. He is currently an NFL analyst for ESPN.

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