Top
NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep052018

In Izod Campaign, QB Aaron Rodgers Spoofs QBs In Marketing Campaigns

By Barry Janoff

September 5, 2018: NFL quarterback Aaron Rodgers and NBC's Saturday Night Live cast member and head writer Colin Jost star in a new humorous multi-media campaign for Izod, which both embraces and pokes fun at traditional advertising techniques.

The campaign’s anchor TV spot, appropriately called “Ad Clichés,” is filled with numerous scenes that have become overworked on Madison Avenue (including some of our own ads, said Izod).

Among the clichés: good-looking models wearing fashionable clothing inappropriate for the sports action being shown, a popular athlete making an MVP cameo (here during a neighborhood pick-up football game and at a party), special effects that make the product seem extraordinary beyond belief and a twist on a popular tag line, which ends up coming out as "Just Go Buy It."

Izod, a division of PVH Corp., said this would be its “most integrated marketing effort to-date.”

“We set out to develop a spot that would make Izod consumers do a double-take, while also letting them know we’re in on the joke,” Mike Kelly, CMO Heritage Marketing and chief innovation officer for PVH, said in a statement.

“Izod has always been known as the go-to brand for golf and the beach, but we wanted to make it top-of-mind for the fall, as well. This fresh concept allows us to break through the seasonal mindset.”

Rodgers, who just signed a four-year, $134 million contract extension with the Green Bay Packers, employs his low-key humor previously seen in commercials — while also poking fun at himself — for State Farm and others.

His scene quarterbacking a pick-up football game actually mirrors a TV spot from years ago done by a previous Packers quarterback, Brett Farve, for Wrangler Jeans.

“I really liked the concept of the spot and had a blast shooting with Izod,” said Rodgers in a statement. “I know fans will appreciate the humor Colin and I brought to the field, and may even be surprised by my lesser-known ‘off-the-field talents’ shown in these spots.”

At one point, Jost, who is supposed to be the main player in the ad, finds Rodgers overshadowing him in every scene. In stereotypical Madison Avenue commercial voiceover, he says, “Hey, Aaron Rodgers, this is my commercial. So do your cameo and get out of here.”

Later, when Rodgers is still hogging the spotlight, a worried Jost says in voiceover, “Is Aaron Rodgers following me around?”

The spot’s actual voiceover seeks to soothe his feelings: “Colin makes it look easy . . .  with a slo-motion finish.”

The full 60-second Izod spot will also air in shorter 30-second versions via national and local TV placements, supported by digital and social media partnerships and engagement.

Creative was handled by PVH’s in-house marketing group. Izod said Jost partnered on script development,

According to Jost, "I liked the idea of doing an ad that was self-aware and that made fun of all the weird tropes from fashion commercials. I wanted to be the guy in the commercial looking around like, 'Who are these people?'”

PVH brands also include Calvin Klein, Tommy Hilfiger, Van Heusen, Arrow, Speedo, Warner’s Olga, Geoffrey Beene and True&Co.

Back to Home Page