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• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep052018

In Izod Campaign, QB Aaron Rodgers Spoofs QBs In Marketing Campaigns

By Barry Janoff

September 5, 2018: NFL quarterback Aaron Rodgers and NBC's Saturday Night Live cast member and head writer Colin Jost star in a new humorous multi-media campaign for Izod, which both embraces and pokes fun at traditional advertising techniques.

The campaign’s anchor TV spot, appropriately called “Ad Clichés,” is filled with numerous scenes that have become overworked on Madison Avenue (including some of our own ads, said Izod).

Among the clichés: good-looking models wearing fashionable clothing inappropriate for the sports action being shown, a popular athlete making an MVP cameo (here during a neighborhood pick-up football game and at a party), special effects that make the product seem extraordinary beyond belief and a twist on a popular tag line, which ends up coming out as "Just Go Buy It."

Izod, a division of PVH Corp., said this would be its “most integrated marketing effort to-date.”

“We set out to develop a spot that would make Izod consumers do a double-take, while also letting them know we’re in on the joke,” Mike Kelly, CMO Heritage Marketing and chief innovation officer for PVH, said in a statement.

“Izod has always been known as the go-to brand for golf and the beach, but we wanted to make it top-of-mind for the fall, as well. This fresh concept allows us to break through the seasonal mindset.”

Rodgers, who just signed a four-year, $134 million contract extension with the Green Bay Packers, employs his low-key humor previously seen in commercials — while also poking fun at himself — for State Farm and others.

His scene quarterbacking a pick-up football game actually mirrors a TV spot from years ago done by a previous Packers quarterback, Brett Farve, for Wrangler Jeans.

“I really liked the concept of the spot and had a blast shooting with Izod,” said Rodgers in a statement. “I know fans will appreciate the humor Colin and I brought to the field, and may even be surprised by my lesser-known ‘off-the-field talents’ shown in these spots.”

At one point, Jost, who is supposed to be the main player in the ad, finds Rodgers overshadowing him in every scene. In stereotypical Madison Avenue commercial voiceover, he says, “Hey, Aaron Rodgers, this is my commercial. So do your cameo and get out of here.”

Later, when Rodgers is still hogging the spotlight, a worried Jost says in voiceover, “Is Aaron Rodgers following me around?”

The spot’s actual voiceover seeks to soothe his feelings: “Colin makes it look easy . . .  with a slo-motion finish.”

The full 60-second Izod spot will also air in shorter 30-second versions via national and local TV placements, supported by digital and social media partnerships and engagement.

Creative was handled by PVH’s in-house marketing group. Izod said Jost partnered on script development,

According to Jost, "I liked the idea of doing an ad that was self-aware and that made fun of all the weird tropes from fashion commercials. I wanted to be the guy in the commercial looking around like, 'Who are these people?'”

PVH brands also include Calvin Klein, Tommy Hilfiger, Van Heusen, Arrow, Speedo, Warner’s Olga, Geoffrey Beene and True&Co.

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