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• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Sep092010

Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis

Ray Lewis gets intense for Old Spice.September 9, 2010: The male grooming category has been booming of late, thanks to companies such as Procter & Gamble, Unilever, Colgate, Nivea and Johnson & Johnson all seeking to claim what in 2010 has become a $20 billion market. To separate the category from its distaff side, male grooming products have employed in marketing such former NFL players as Michael Strahan, Terry Crews and Isaiah Mustafa (all for Procter & Gamble's Old Spice products); and such current stars as the NBA's Chris Paul (Dial's Right Guard) and Derek Jeter of the New York Yankees, tennis star Roger Federer and international soccer star Thierry Henry (Procter & Gamble's Gillette).

Now, in the second year of P&G's marketing alliance with the NFL, Old Spice is upping the macho factor by replacing Mustafa with Ray Lewis, the 11-time Pro Bowl linebacker of the Baltimore Ravens who is considered one of the league's toughest players. Mustafa humorously spoke directly to women consumers who actually made the purchasing decisions for their men ("Hello ladies. Look at your man. Now back to me," he says in one spot as he emerges from a shower wearing a towel. "Sadly he isn't me. But he could smell like me if he switched to Old Spice."). Lewis, however, is going right for the throat of male consumers.

The new spot actually combines elements of Mustafa's spots with the harder edged and more off-beat spots that featured Crews for Old Spice Odor Body Wash ("Block, body kick, EXPLOSION!" he yells in one spot as he fends off offending odors.). The spot gets its network debut on Sept. 9 to coincide with the kickoff of the 2010 NFL season. Lead agency is Wieden + Kennedy, Portland.

In his spot, Ray Lewis gets out of the shower covered in a body suit of soap. "I don't play fantasy football. I play "for real" football," he states. "It takes a lot of hard work, a pinch of luck, body muscles, some salt and this — Old Spice Swagger body wash. It's like a fantasy, only it's real. " He throws a saddle on a giant raven, climbs on board and takes off into outer space when for some reason, he uses a laser to blow up Saturn. Tag: Old Spice — Greatest Smell in the NFL.

Lews gets ready to mount a raven to take on Saturn.Although fan reaction has yet to be gauged, Lewis told The Baltimore Sun that his Ravens' teammates have already reacted. "I 's a lot of torture going on right now," Lewis said. "Everybody's iPhone has got it on there. I've just got to weather the storm."

The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to study earlier this year from Global Industry Analysts, San Jose, Calif. Packaged Facts, Rockville, Md., said the U.S. market was $19.7 billion in 2009, and estimates it will grow to $28 billion by 2014.

Lewis was named MVP of Super Bowl XXXV when the Ravens defeated the New York Giants, 34-7. The low point of his career and life arguably came in 2001 when he was indicted on charges of murder and aggravated assault following the stabbing deaths of two men. The charges were dropped in exchange for his testimony against two other companions who also were involved in the incident.

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