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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep092010

Old Spice Plans To Go 'Mo Macho' With NFL All-Pro Linebacker Ray Lewis

Ray Lewis gets intense for Old Spice.September 9, 2010: The male grooming category has been booming of late, thanks to companies such as Procter & Gamble, Unilever, Colgate, Nivea and Johnson & Johnson all seeking to claim what in 2010 has become a $20 billion market. To separate the category from its distaff side, male grooming products have employed in marketing such former NFL players as Michael Strahan, Terry Crews and Isaiah Mustafa (all for Procter & Gamble's Old Spice products); and such current stars as the NBA's Chris Paul (Dial's Right Guard) and Derek Jeter of the New York Yankees, tennis star Roger Federer and international soccer star Thierry Henry (Procter & Gamble's Gillette).

Now, in the second year of P&G's marketing alliance with the NFL, Old Spice is upping the macho factor by replacing Mustafa with Ray Lewis, the 11-time Pro Bowl linebacker of the Baltimore Ravens who is considered one of the league's toughest players. Mustafa humorously spoke directly to women consumers who actually made the purchasing decisions for their men ("Hello ladies. Look at your man. Now back to me," he says in one spot as he emerges from a shower wearing a towel. "Sadly he isn't me. But he could smell like me if he switched to Old Spice."). Lewis, however, is going right for the throat of male consumers.

The new spot actually combines elements of Mustafa's spots with the harder edged and more off-beat spots that featured Crews for Old Spice Odor Body Wash ("Block, body kick, EXPLOSION!" he yells in one spot as he fends off offending odors.). The spot gets its network debut on Sept. 9 to coincide with the kickoff of the 2010 NFL season. Lead agency is Wieden + Kennedy, Portland.

In his spot, Ray Lewis gets out of the shower covered in a body suit of soap. "I don't play fantasy football. I play "for real" football," he states. "It takes a lot of hard work, a pinch of luck, body muscles, some salt and this — Old Spice Swagger body wash. It's like a fantasy, only it's real. " He throws a saddle on a giant raven, climbs on board and takes off into outer space when for some reason, he uses a laser to blow up Saturn. Tag: Old Spice — Greatest Smell in the NFL.

Lews gets ready to mount a raven to take on Saturn.Although fan reaction has yet to be gauged, Lewis told The Baltimore Sun that his Ravens' teammates have already reacted. "I 's a lot of torture going on right now," Lewis said. "Everybody's iPhone has got it on there. I've just got to weather the storm."

The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to study earlier this year from Global Industry Analysts, San Jose, Calif. Packaged Facts, Rockville, Md., said the U.S. market was $19.7 billion in 2009, and estimates it will grow to $28 billion by 2014.

Lewis was named MVP of Super Bowl XXXV when the Ravens defeated the New York Giants, 34-7. The low point of his career and life arguably came in 2001 when he was indicted on charges of murder and aggravated assault following the stabbing deaths of two men. The charges were dropped in exchange for his testimony against two other companions who also were involved in the incident.

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