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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul082009

Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work

July 8, 2009: Gatorade is spotlighting Michael Jordan in a campaign that celebrates his life and career and ties into Jordan's induction into the Naismith Memorial Basketball Hall of Fame this September. Creative is anchored by a TV spot that features six limited-edition SKUs which each honor a different era in Jordan's basketball career. The spot will be filmed in Chicago to air later this summer. Support includes print and online. The Limited Edition Jordan Series is on sale at grocery, convenience and specialty stores now until supplies last, according to Gatorade, which is a division of PepsiCo.

Gatorade also has created a montage of ads that plays out to the iconic “Be Like Mike” song and includes footage from many of the more than 30 spots Jordan has done for the brand, such as “Michael vs. Mia” with soccer legend Mia Hamm; “23 vs. 39” that shows Jordan in 2003 playing and mentoring himself when he was 23; a spot with Peyton Manning; "I Want the Ball," a spot that coincided with Jordan's short-lived baseball career; and scenes from the most recent "G" campaign. Separately, Gatorade is expected to air as many as three spots on Fox during the MLB All-Star Game on July 14.


“From its role fueling Michael Jordan on the court to the unforgettable ‘Be Like Mike’ ad campaign, Gatorade was as much a part of Michael’s game as his explosive leaps or his trademark fade-away,” Sarah Robb O'Hagan, CMO for Gatorade, said in a statement. “Michael’s Hall of Fame induction is the latest ‘G’ moment in a career filled with them, and fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”

The Hall of Fame class of 2009 also includes David Robinson, Jerry Sloan, John Stockton and C. Vivian Stringer. Back to Home Page