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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

Topps is for the fifth year asking people to vote for the player who will get the prestigious card No. 1, this time  for the 2020 Topps Baseball Series 1, scheduled to hit retail in January. Topps is offering a choice of 19 players, or people can submit a write-in vote.

• ESPN and Facebook have entered into a new agreement that brings exclusive digital shows and content to Facebook Watch. At launch, this includes The People’s MMA Show, additional segments from Always Late with Katie Nolan and exclusive versions of Countdown to GameDay and Fantasy Focus Live.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” Ryan Spoon, svp-digital and social content for ESPN, said via the network.

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul202017

Misty Copeland Leads Strong Women In Under Armour 'Unlike Any' Campaign

By Barry Janoff

July 19, 2017: In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour lhas aunched a global marketing campaign, "Unlike Any."

The multi-platform effort, under the brand’s umbrella I Will tag, features women who are leaders and/or face challenges and handle them with strength, determination and beauty.

The roster includes Under Armour veteran spokeswoman Misty Copeland,  principal ballerina  for the American Ballet Theatre; Harlem Run Crew founder Alison Désir; world champion sprinter Natasha Hastings; and two new brand spokeswomen: professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang).

A spot featuring champion alpine skier Lindsey Vonn will premiere in Fall 2017.

Paraplympic athlete Fleur Jong stars in a spot under the title, "Unwavering Will."

According to Under Armour, "To portray these women as Unlike Any, (we) captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements."

Each of their stories "takes form in a set of tributes — poetry crafted specifically for each athlete at the peak of their performance — from spoken word artists who were inspired to craft a lyrical work in honor of each athlete’s story and transcendent ability," per Under Armour.

The campaign, to support the company’s Fall / Winter 2017 women’s collection, will see significant activation in U.S., Europe and China, as well as other Under Armour markets.

The effort will include more than 200 pieces of content for TV, digital and social platforms and POP. Under Armour said it is working with such media partners as Facebook, YouTube, Pinterest, Snapchat, Refinery29, Well + Good, Soundcloud, iTunes and Google Play to reach consumers.

Lead agency is Droga5.

"We’ve built the women’s category at Under Armour on a foundation of innovative products and storytelling that champions her athletic performance,” Pam Catlett, sip and GM for Women’s at Under Armour, said in a statement.

“We will continue to break new ground with our women’s business by consistently recognizing the ways in which women are re-defining the athletic experience and by creating great product that meets her evolving needs."

In Misty’s creative, we see her dancing and moving with words by Saul Williams. "The systemic structure built to keep me in place is the stage I dance on. Black. And woman. Mothership. My mother’s hips beheld deep space. Astronaut of corporal grace."

Stuntwoman Jessie Graff seems to defy gravity in her spot, with words by Kojey Radical. "I want to know what it feels like to leap from cloud to cloud and not look down once. I want to know how you skip across the stars and use the moon as a landing mode.I looked onwards in awe and said, ‘Teach me. Teach me to fly through the air like the first flight of Pegasus."

Each spot ends with the line, "Remind me what it’s like to to be unlike any."

According to Adrienne Lofton, svp-global brand management, for Under Armour, "Each of our athletes in this campaign have shattered expectations and challenged the status quo on their respective playing fields. For ‘Unlike Any’, we set out to celebrate and elevate our athletes to where they belong – above gender roles, above labels, and above convention.

"Our unique approach was to create these unexpected films that honor our athletes with powerful poems from the hearts and minds of some of the most thought-provoking artists in the world. Our brand aims to inspire women everywhere to continue making history in their own lives and this campaign is a reminder that we stand for and with her," said Lofton.

Under Armour "Unlike Any"

Misty Copeland

Jessie Graff

Natasha Hastings

Allison Désir

Zoe Zhang

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