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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov102016

Shaq Thinks Big, Shops Small With Kendrick Lamar For American Express Campaign

By Barry Janoff

November 10, 2016: At 7’1”, 340 lbs., Shaquille O’Neal fills a big space no matter what the location.

But he seems even larger than life when he Shops Small with Grammy Award-winning musician Kendrick Lamar in Soaptopia in Los Angles for a new campaign from American Express.

O’Neal has signed on to represent AmEx in its Shop Small platform, which encourages card members to populate small businesses beginning Nov. 12 and then through the holiday season. (Details here.)

AmEx said that Shop Small was the largest and longest running campaign in its history.

"As a businessman myself, I understand how important it is for our communities to Shop Small and have a personal stake in supporting American Express’ 2X Rewards campaign," O’Neal said in a statement.

The effort with Shaq and Lamar includes TV, Internet and social media.

As an official partner with the NBA (and six of its teams), the Shop Small campaign will also include special in-venue experiences. The first is scheduled for Nov. 10 in Miami’s AmericanAirlines Arena when the Chicago Bulls play the Miami Heat, with whom O’Neal won an NBA title in 2006.

AmEx said that as part of the campaign, additional spots featuring O’Neal and other surprise guest shoppers at two additional Shop Small locations would be released in the coming weeks.

"Along with being celebrated for his Hall of Fame basketball career, Shaquille is an American Express Card Member, an entrepreneur and philanthropist who embodies many of the key characteristics of what our brand represents," Brad Minor, vp-global brand partnerships and experiential marketing for American Express, said a statement.

"Shaquille O’Neal is one of the most recognizable athletes in the world, and we’re stoked to be working with him to help encourage consumers to support small businesses this holiday season through our Shop Small for 2X Rewards campaign, as well as partner with him on our larger NBA season sponsorship plans," said Minor.

The launch spot, "Shaq And Kendrick Score Big At Soaptopia," finds O’Neal and Lamar in specialty shop Soaptopia testing such products as Pink-a-Boo Blossom, Red-Hot Lover and what appears to be Shaq’s favorite, I’m Yummy And I Know It.

That is until Larmar shares the exclusive Luscious Lamar Bar, which leads to the discovery that the shop has created a specialty product for O’Neal: Shea Butter Shaq. "That’s nice," says Shaq as he fills his shopping basket.

O’Neal, an analyst for Turner Sports NBA on TNT Inside the NBA, recently acquired a Krispy Kreme location in Atlanta and has endorsement deals that include The General insurance, Gold Bond, Icy Hot and Reebok. Earlier this year he was inducted into the Naismith Memorial Basketball Hall of Fame.

His marketing deals are under the auspices of Authentic Brands Group.

In The Dough: O’Neal Buys Into The Krispy Kreme Community

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