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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Apr172011

Pepsi Max Ad Rebuilds Field Of Dreams, And MLB Legends Come To Play

By Barry Janoff, Executive Editor

April 17, 2011: Is this heaven? No. It's a Pepsi Max commercial.

Field of Dreams, the 1989 film starring Kevin Costner as an Iowa farmer who hears voices, turns a chunk of his corn field into a baseball diamond and gets a visit from baseball legends, will get a Pepsi Max redux for a new commercial breaking this week.

In a takeoff of one of the film's classic lines, Pepsi Max built a commercial and a bevy of baseball Hall of Famers and former greats came. The list of all-time greats in "Clubhouse in the Corn" includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Dennis Eckersley, Carlton Fisk, Rickey Henderson, Lou Pinella, Randy Johnson, and a fleeting glimpse of a faux Babe Ruth, who is signing autographs.

In the spot, they are joined by current stars Evan Longoria, Jim Thome and CC Sabathia, who wanders out of the cornfield and onto a field of dreams.

Sabathia and Longora were among the players featured in a Pepsi TV commercial in 2010 to support Project Refresh. Piniella starred in a commercial for Pepsi's Aquafina water in 2008.

Smith, Schmidt and Fingers appeared at the MLB Fan Cave in New York on April 18 to provide a first look at the commercial. The spot will run on network and cable as well as in-stadium and in-theater. Lead agency is TBWA\Chiat\Day.

As in Field of Dreams, the ball players convene on a baseball field, providing insights into the game, here using Pepsi Max, with humorous banter. Henderson is playing a game of Rock, Paper, Scissors. Johnson and Eckersley are pitching Pepsi Max bottles into a recycling bin. And when Sabathia asks the Pepsi Max guy where he is, the reply is, "Iowa."

In the movie, Costner also replies, "No, it's Iowa," when he is asked by "Shoeless" Joe Jackson (played by Ray Liotta), "Is this heaven?"

The tone reflects the film's scenes in which the likes of Jackson and other members of the infamous Chicago "Black Sox" come out of Kevin Costner's corn field to play the game from which they were banned. In the movie, they are joined by the likes of Mel Ott, Gil Hodges and "Smokey" Joe Wood.

"Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it," Shoeless Joe Jackson explains in the film. Cobb is also absent from the Pepsi Max spot.

According to Pepsi Max, the spot features a roster of players who represent 20 World Series championships, 74 All-Star Game selections, 865 career pitching victories and 2,735 career home runs, including Ruth (714), Thome (590 and counting) and Schmidt (548).

The classic film 'Field of Dreams' is revisited by Pepsi Max.Pepsi Max has been a corporate sponsor of MLB since 1997. It also has official status with 15 MLB clubs, including the Chicago Cubs and White Sox, Oakland A's, New York Mets and Yankees, Cleveland Indians, Minnesota Twins, Los Angeles Angels of Anaheim, Detroit Tigers, Tampa Bay Rays, Arizona Diamondbacks, Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners and the Kansas City Royals.

The brand is currently running a sweepstakes offering tickets to attend the 2011 MLB All-Star Game in July at Chase Field, home of the Arizona Diamondbacks.

Pepsi Max is also the official soft drink of the NFL. The brand will activate around the NFL Draft April 28-30.



Pepsi Max Boosts NFL Bond With Draft Ads During Super Bowl

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