Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Apr172011

Pepsi Max Ad Rebuilds Field Of Dreams, And MLB Legends Come To Play

By Barry Janoff, Executive Editor

April 17, 2011: Is this heaven? No. It's a Pepsi Max commercial.

Field of Dreams, the 1989 film starring Kevin Costner as an Iowa farmer who hears voices, turns a chunk of his corn field into a baseball diamond and gets a visit from baseball legends, will get a Pepsi Max redux for a new commercial breaking this week.

In a takeoff of one of the film's classic lines, Pepsi Max built a commercial and a bevy of baseball Hall of Famers and former greats came. The list of all-time greats in "Clubhouse in the Corn" includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Dennis Eckersley, Carlton Fisk, Rickey Henderson, Lou Pinella, Randy Johnson, and a fleeting glimpse of a faux Babe Ruth, who is signing autographs.

In the spot, they are joined by current stars Evan Longoria, Jim Thome and CC Sabathia, who wanders out of the cornfield and onto a field of dreams.

Sabathia and Longora were among the players featured in a Pepsi TV commercial in 2010 to support Project Refresh. Piniella starred in a commercial for Pepsi's Aquafina water in 2008.

Smith, Schmidt and Fingers appeared at the MLB Fan Cave in New York on April 18 to provide a first look at the commercial. The spot will run on network and cable as well as in-stadium and in-theater. Lead agency is TBWA\Chiat\Day.

As in Field of Dreams, the ball players convene on a baseball field, providing insights into the game, here using Pepsi Max, with humorous banter. Henderson is playing a game of Rock, Paper, Scissors. Johnson and Eckersley are pitching Pepsi Max bottles into a recycling bin. And when Sabathia asks the Pepsi Max guy where he is, the reply is, "Iowa."

In the movie, Costner also replies, "No, it's Iowa," when he is asked by "Shoeless" Joe Jackson (played by Ray Liotta), "Is this heaven?"

The tone reflects the film's scenes in which the likes of Jackson and other members of the infamous Chicago "Black Sox" come out of Kevin Costner's corn field to play the game from which they were banned. In the movie, they are joined by the likes of Mel Ott, Gil Hodges and "Smokey" Joe Wood.

"Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it," Shoeless Joe Jackson explains in the film. Cobb is also absent from the Pepsi Max spot.

According to Pepsi Max, the spot features a roster of players who represent 20 World Series championships, 74 All-Star Game selections, 865 career pitching victories and 2,735 career home runs, including Ruth (714), Thome (590 and counting) and Schmidt (548).

The classic film 'Field of Dreams' is revisited by Pepsi Max.Pepsi Max has been a corporate sponsor of MLB since 1997. It also has official status with 15 MLB clubs, including the Chicago Cubs and White Sox, Oakland A's, New York Mets and Yankees, Cleveland Indians, Minnesota Twins, Los Angeles Angels of Anaheim, Detroit Tigers, Tampa Bay Rays, Arizona Diamondbacks, Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners and the Kansas City Royals.

The brand is currently running a sweepstakes offering tickets to attend the 2011 MLB All-Star Game in July at Chase Field, home of the Arizona Diamondbacks.

Pepsi Max is also the official soft drink of the NFL. The brand will activate around the NFL Draft April 28-30.



Pepsi Max Boosts NFL Bond With Draft Ads During Super Bowl

Back to Ad Campaigns

Back to Home Page