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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr172011

Pepsi Max Ad Rebuilds Field Of Dreams, And MLB Legends Come To Play

By Barry Janoff, Executive Editor

April 17, 2011: Is this heaven? No. It's a Pepsi Max commercial.

Field of Dreams, the 1989 film starring Kevin Costner as an Iowa farmer who hears voices, turns a chunk of his corn field into a baseball diamond and gets a visit from baseball legends, will get a Pepsi Max redux for a new commercial breaking this week.

In a takeoff of one of the film's classic lines, Pepsi Max built a commercial and a bevy of baseball Hall of Famers and former greats came. The list of all-time greats in "Clubhouse in the Corn" includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Dennis Eckersley, Carlton Fisk, Rickey Henderson, Lou Pinella, Randy Johnson, and a fleeting glimpse of a faux Babe Ruth, who is signing autographs.

In the spot, they are joined by current stars Evan Longoria, Jim Thome and CC Sabathia, who wanders out of the cornfield and onto a field of dreams.

Sabathia and Longora were among the players featured in a Pepsi TV commercial in 2010 to support Project Refresh. Piniella starred in a commercial for Pepsi's Aquafina water in 2008.

Smith, Schmidt and Fingers appeared at the MLB Fan Cave in New York on April 18 to provide a first look at the commercial. The spot will run on network and cable as well as in-stadium and in-theater. Lead agency is TBWA\Chiat\Day.

As in Field of Dreams, the ball players convene on a baseball field, providing insights into the game, here using Pepsi Max, with humorous banter. Henderson is playing a game of Rock, Paper, Scissors. Johnson and Eckersley are pitching Pepsi Max bottles into a recycling bin. And when Sabathia asks the Pepsi Max guy where he is, the reply is, "Iowa."

In the movie, Costner also replies, "No, it's Iowa," when he is asked by "Shoeless" Joe Jackson (played by Ray Liotta), "Is this heaven?"

The tone reflects the film's scenes in which the likes of Jackson and other members of the infamous Chicago "Black Sox" come out of Kevin Costner's corn field to play the game from which they were banned. In the movie, they are joined by the likes of Mel Ott, Gil Hodges and "Smokey" Joe Wood.

"Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it," Shoeless Joe Jackson explains in the film. Cobb is also absent from the Pepsi Max spot.

According to Pepsi Max, the spot features a roster of players who represent 20 World Series championships, 74 All-Star Game selections, 865 career pitching victories and 2,735 career home runs, including Ruth (714), Thome (590 and counting) and Schmidt (548).

The classic film 'Field of Dreams' is revisited by Pepsi Max.Pepsi Max has been a corporate sponsor of MLB since 1997. It also has official status with 15 MLB clubs, including the Chicago Cubs and White Sox, Oakland A's, New York Mets and Yankees, Cleveland Indians, Minnesota Twins, Los Angeles Angels of Anaheim, Detroit Tigers, Tampa Bay Rays, Arizona Diamondbacks, Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners and the Kansas City Royals.

The brand is currently running a sweepstakes offering tickets to attend the 2011 MLB All-Star Game in July at Chase Field, home of the Arizona Diamondbacks.

Pepsi Max is also the official soft drink of the NFL. The brand will activate around the NFL Draft April 28-30.



Pepsi Max Boosts NFL Bond With Draft Ads During Super Bowl

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