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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr172011

Pepsi Max Ad Rebuilds Field Of Dreams, And MLB Legends Come To Play

By Barry Janoff, Executive Editor

April 17, 2011: Is this heaven? No. It's a Pepsi Max commercial.

Field of Dreams, the 1989 film starring Kevin Costner as an Iowa farmer who hears voices, turns a chunk of his corn field into a baseball diamond and gets a visit from baseball legends, will get a Pepsi Max redux for a new commercial breaking this week.

In a takeoff of one of the film's classic lines, Pepsi Max built a commercial and a bevy of baseball Hall of Famers and former greats came. The list of all-time greats in "Clubhouse in the Corn" includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Dennis Eckersley, Carlton Fisk, Rickey Henderson, Lou Pinella, Randy Johnson, and a fleeting glimpse of a faux Babe Ruth, who is signing autographs.

In the spot, they are joined by current stars Evan Longoria, Jim Thome and CC Sabathia, who wanders out of the cornfield and onto a field of dreams.

Sabathia and Longora were among the players featured in a Pepsi TV commercial in 2010 to support Project Refresh. Piniella starred in a commercial for Pepsi's Aquafina water in 2008.

Smith, Schmidt and Fingers appeared at the MLB Fan Cave in New York on April 18 to provide a first look at the commercial. The spot will run on network and cable as well as in-stadium and in-theater. Lead agency is TBWA\Chiat\Day.

As in Field of Dreams, the ball players convene on a baseball field, providing insights into the game, here using Pepsi Max, with humorous banter. Henderson is playing a game of Rock, Paper, Scissors. Johnson and Eckersley are pitching Pepsi Max bottles into a recycling bin. And when Sabathia asks the Pepsi Max guy where he is, the reply is, "Iowa."

In the movie, Costner also replies, "No, it's Iowa," when he is asked by "Shoeless" Joe Jackson (played by Ray Liotta), "Is this heaven?"

The tone reflects the film's scenes in which the likes of Jackson and other members of the infamous Chicago "Black Sox" come out of Kevin Costner's corn field to play the game from which they were banned. In the movie, they are joined by the likes of Mel Ott, Gil Hodges and "Smokey" Joe Wood.

"Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it," Shoeless Joe Jackson explains in the film. Cobb is also absent from the Pepsi Max spot.

According to Pepsi Max, the spot features a roster of players who represent 20 World Series championships, 74 All-Star Game selections, 865 career pitching victories and 2,735 career home runs, including Ruth (714), Thome (590 and counting) and Schmidt (548).

The classic film 'Field of Dreams' is revisited by Pepsi Max.Pepsi Max has been a corporate sponsor of MLB since 1997. It also has official status with 15 MLB clubs, including the Chicago Cubs and White Sox, Oakland A's, New York Mets and Yankees, Cleveland Indians, Minnesota Twins, Los Angeles Angels of Anaheim, Detroit Tigers, Tampa Bay Rays, Arizona Diamondbacks, Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners and the Kansas City Royals.

The brand is currently running a sweepstakes offering tickets to attend the 2011 MLB All-Star Game in July at Chase Field, home of the Arizona Diamondbacks.

Pepsi Max is also the official soft drink of the NFL. The brand will activate around the NFL Draft April 28-30.



Pepsi Max Boosts NFL Bond With Draft Ads During Super Bowl

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