Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr172011

Pepsi Max Ad Rebuilds Field Of Dreams, And MLB Legends Come To Play

By Barry Janoff, Executive Editor

April 17, 2011: Is this heaven? No. It's a Pepsi Max commercial.

Field of Dreams, the 1989 film starring Kevin Costner as an Iowa farmer who hears voices, turns a chunk of his corn field into a baseball diamond and gets a visit from baseball legends, will get a Pepsi Max redux for a new commercial breaking this week.

In a takeoff of one of the film's classic lines, Pepsi Max built a commercial and a bevy of baseball Hall of Famers and former greats came. The list of all-time greats in "Clubhouse in the Corn" includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Dennis Eckersley, Carlton Fisk, Rickey Henderson, Lou Pinella, Randy Johnson, and a fleeting glimpse of a faux Babe Ruth, who is signing autographs.

In the spot, they are joined by current stars Evan Longoria, Jim Thome and CC Sabathia, who wanders out of the cornfield and onto a field of dreams.

Sabathia and Longora were among the players featured in a Pepsi TV commercial in 2010 to support Project Refresh. Piniella starred in a commercial for Pepsi's Aquafina water in 2008.

Smith, Schmidt and Fingers appeared at the MLB Fan Cave in New York on April 18 to provide a first look at the commercial. The spot will run on network and cable as well as in-stadium and in-theater. Lead agency is TBWA\Chiat\Day.

As in Field of Dreams, the ball players convene on a baseball field, providing insights into the game, here using Pepsi Max, with humorous banter. Henderson is playing a game of Rock, Paper, Scissors. Johnson and Eckersley are pitching Pepsi Max bottles into a recycling bin. And when Sabathia asks the Pepsi Max guy where he is, the reply is, "Iowa."

In the movie, Costner also replies, "No, it's Iowa," when he is asked by "Shoeless" Joe Jackson (played by Ray Liotta), "Is this heaven?"

The tone reflects the film's scenes in which the likes of Jackson and other members of the infamous Chicago "Black Sox" come out of Kevin Costner's corn field to play the game from which they were banned. In the movie, they are joined by the likes of Mel Ott, Gil Hodges and "Smokey" Joe Wood.

"Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it," Shoeless Joe Jackson explains in the film. Cobb is also absent from the Pepsi Max spot.

According to Pepsi Max, the spot features a roster of players who represent 20 World Series championships, 74 All-Star Game selections, 865 career pitching victories and 2,735 career home runs, including Ruth (714), Thome (590 and counting) and Schmidt (548).

The classic film 'Field of Dreams' is revisited by Pepsi Max.Pepsi Max has been a corporate sponsor of MLB since 1997. It also has official status with 15 MLB clubs, including the Chicago Cubs and White Sox, Oakland A's, New York Mets and Yankees, Cleveland Indians, Minnesota Twins, Los Angeles Angels of Anaheim, Detroit Tigers, Tampa Bay Rays, Arizona Diamondbacks, Milwaukee Brewers, Pittsburgh Pirates, Seattle Mariners and the Kansas City Royals.

The brand is currently running a sweepstakes offering tickets to attend the 2011 MLB All-Star Game in July at Chase Field, home of the Arizona Diamondbacks.

Pepsi Max is also the official soft drink of the NFL. The brand will activate around the NFL Draft April 28-30.



Pepsi Max Boosts NFL Bond With Draft Ads During Super Bowl

Back to Ad Campaigns

Back to Home Page