FIFA Signs ‘Historic Agreement’ With Netflix For Women’s World Cup ’27, ’31
Friday, December 20, 2024 at 02:22PM By Barry Janoff
December 20, 2024: Netflix has taken on the U.S. version of football.
Now, it is taking on the world’s version of football.
FIFA and Netflix have signed what was called a “historic agreement” and a “landmark announcement for women’s football” for exclusive rights in the U.S. to the 2027 and 2031 FIFA Women’s World Cup.
Financial terms of the deal were not disclosed.
The 2027 32-team, 64-game tournament in 2027 is scheduled to be played June 24-July 25 in Brazil.
A host has not yet been finalized for the 2031 tournament.
“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game,” FIFA president Gianni Infantino said via the organization.
The agreement includes Puerto Rico and covers all languages, with “top-tier talent poised to feature in a dual telecast for both English- and Spanish-language broadcasts in the U.S.”
FIFA and Netflix said the “historic deal will provide U.S.-based fans with unparalleled access to every match live and to immersive coverage, including star-studded studio shows in what is set to be an unprecedented celebration of the women’s game.”
Netflix will also produce exclusive documentary series on the women’s game as a lead-up to both editions of FIFA Women’s World Cup.
“I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously – from the electric atmosphere in France in 2019 to, most recently, the incredible energy we saw across Australia and Aotearoa New Zealand last year,” Bela Bajaria, Netflix chief content officer, said via the company.
“Bringing this iconic tournament to Netflix isn’t just about streaming matches, it’s also about celebrating the players, the culture and the passion driving the global rise of women’s sport.”
The 2023 Women’s World Cup aired in the U.S. in English on Fox platforms, and in Spanish on Telemundo, Universo and streaming on Peacock. 
The 2023 Women's World Cup was the first Women's World Cup to have its broadcasting rights sold as a standalone product rather than being packaged as a bonus of purchasing broadcasting rights for the Men's World Cup.
The deal bolsters a growing Netflix sports roster.
This past May, the NFL unveiled a three-year deal with Netflix to air games on Christmas Day, beginning with two games in December 2024 and also including at least one game during the 2025 and 2026 seasons.
This Christmas, Netflix will live-stream two NFL games — Kansas City Chiefs vs. Steelers and Baltimore Ravens vs. Houston Texans — for the first time to a global audience.
A halftime show featuring Beyoncé is scheduled for the Ravens-Texans game will air on Netflix.
Netflix also has rights to at least one holiday NFL game in 2025 and 2026.
Financial terms of the pact were not shared. The Wall Street Journal reported that Netflix would pay $75 million per game this season.
Starting in January 2025, Netflix will run WWE’s Monday Night Raw live each week — a deal valued at $5 billion over ten years, according to industry analysts — in the U.S., Canada, U.K. and Latin America, among other territories.
In November, Netflix live-streamed the Jake Paul-Mike Tyson fight from AT&T Stadium, home to the NFL’s Dallas Cowboys. According to Netflix, more than 108 million viewers tuned in live to watch the bout.
Netflix Nets Three-Year NFL Xmas-Day Deal
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