Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar302011

In First TV Spot For Jockey, Tim Tebow Touts Tees So Cool They'd Appeal To James Dean

By Barry Janoff, Executive Editor

March 30, 2011: Tim Tebow may not be the Peyton Manning of NFL quarterbacks, but he is the Michael Jordan and James Dean of underwear commercials.

Jockey International has unveiled its first TV spot featuring Tebow, who signed with the brand last year when he was entering his rookie season as a quarterback with the Denver Broncos.

Tebow will be vying for air time with Jordan, who is the lead spokesman for rival Hanes, as the face of Staycool, Jockey’s new collection of "innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable." according to the brand.

Jockey said it is the first U.S. company to offer underwear treated with Outlast, a moisture-wicking process, which was developed for NASA more than 20 years ago to provide temperature regulation. Hanes and Under Armour are among the other companies that also produce goods with moisture-wicking fabric, but they do not use the Outlast process.

The spot is scheduled to break on April 4, and will run through August on national cable including, ESPN, E!, CNN, Spike and Discovery. (See Tim Tebow's Jockey commercial here.)

Support includes print, online such as Facebook, Twitter and YouTube, POP, event sponsorships and "marketing promotions throughout the year," according to Jockey. Lead agency is Arcade Creative Group, New York.

To coincide with the launch of the product, Jockey is running a "Staycool Challenge" sweepstakes offering a VIP trip for two to meet Tebow. (Full details here.)

“The commercial is part of a larger integrated campaign to support Jockey Staycool and reinforce our commitment to offering cutting-edge products to our customers,” Dustin Cohn, CMO for Jockey, said in a statement. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

“Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey Staycool brand.”

Jockey is also responsible for the the man who made it okay for male athletes to endorse men's underwear, pitcher Jim Palmer, who was a Jockey spokesman about 30 years ago.

The commercial opens with Tebow, channeling movie icon James Dean, who made T-shirts fashionable in 1955's Rebel Without A Cause. Tebow is walking down a what looks like a Hollywood back lot version of a city sidewalk on a sweltering day, with everyone around him trying to find relief from the heat.

As a smiling Tebow goes from scene to scene, a voiceover says, "Quarterback Tim Tebow's T-shirt is cooler than yours." Images such as surfers and ocean waves move across his T-shirt "to illustrate how the technologically-advanced Jockey Staycool collection keeps Tim cool on even the hottest days," per Jockey.

"Introducing Jockey Staycool, with proven technology designed to help you stay cool all day," continues the voiceover. To which Tebow adds, "Man, you gotta feel this shirt . . .  From Jockey, the true original."

Jockey said its new product line "blends fashion and innovation [with] Outlast technology that absorbs, stores and releases excess heat to maintain your optimal skin temperature." The products are available for both men and women.

Tebow, who appeared in nine games for the Broncos this past season, also has deals with companies including Nike, EA Sports and FRS energy drinks. He is represented by XV Enterprises, Gainesville, Fla., which is overseen by Tebow and his brother, Robby.

Can Tebow 'Jockey' For Position As An Underwear Spokesman?

Back to Ad Campaigns

Back to Home Page