Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz Superdome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• ESPN and the UFC have agreed to a new five-year deal that will move the entire rights package from Fox Sports to ESPN, according to ESPN.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500 Coming At Ya See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr082010

Nike Airs Woods Ad As Tiger Gets Chastised By Masters Chairman Billy Payne

Tiger Woods listens while his late father Earl speaks in new Nike TV spot.April 8, 2010: Nike has finally unveiled the first TV spot featuring Tiger Woods since the golfer fell from grace following his SUV accident outside his home in the early morning of Thanksgiving Day 2009. The TV spot breaks a day after Billy Payne, chairman of the Augusta National Golf Club, site of The Masters, took Woods to task for the actions that have turned the golfer's personal life into a public soap opera.

The commercial, from Wieden + Kennedy, features Woods and the voice of his late father, Earl, who died in 2006. This week, EA Sports also unveiled an online campaign to support its new Tiger Woods PGA Tour Online. (See Q&A with EA Sports president Peter Moore.)

Nike and EA have been Woods' strongest supporters over the past few months. Unlike the EA campaign, the Nike TV spot takes an introspective , soul-searching tone than product promotion. The spot takes a far different tone than a Nike ad in 2009, which marked Woods return to the PGA Tour following knee surgery with a humorous look at how other golfers did not miss him because they were finally able to win tournaments.

"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement.

The spot will run on ESPN, which is covering the first two rounds of The Masters, which marks Woods first competitive foray since winning The Australian Masters in mid-November.

Payne addressed Woods and his lifestyle choices during a press conference in Augusta. "We are aware of the significance this week to a very special player," Payne said. "As he ascended in our rankings of the world's great golfers, he became an example to our kids that success is directly attributable to hard work and effort. But as he now says himself, he forgot in the process to remember that with fame and fortune comes responsibility, not invisibility. It is not simply the degree of his conduct that is so egregious here; it is the fact that he disappointed all of us, and more importantly, our kids and our grandkids. Our hero did not live up to the expectations of the role model we saw for our children.

"Is there a way forward? I hope yes. I think yes. But certainly his future will never again be measured only by his performance against par, but measured by the sincerity of his efforts to change. I hope he now realizes that every kid he passes on the course wants his swing, but would settle for his smile.

"I hope [Woods] can come to understand that life's greatest rewards are reserved for those who bring joy to the lives of other people," Payne continued. "We at Augusta hope and pray that our great champion will begin his new life here [on April 8]  in a positive, hopeful and constructive manner, but this time, with a significant difference from the past."

In the 30-second spot, "Earl and Tiger," filmed in black and white, Woods wears a Nike hat and sweater and stares stoically at the camera as his father speaks. "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your think was, I want to find out what your feelings are, and did you learn anything."

Nike said the spot would only run for a limited time and did not indicate whether or not follow up TV spots would continue the same tone or style.

Back to Tiger Woods

Back to Home Page