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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov082017

State Farm Assists NBA's Chris Paul In Move To Houston, But What About Cliff?

By Barry Janoff

November 8, 2017: When Chris Paul was traded from the Los Angeles Clippers to the Houston Rockets in June, he left behind teammates, fans, belongings and memories.

Did he also leave behind “twin brother” Cliff Paul?

That question is raised in a new campaign from State Farm, the first multi-media marketing effort with Paul since his off-season move, which includes TV, Internet and social media.

Paul has been a State Farm spokesman since 2012, with many spots co-starring his “faux” brother Cliff, who as a State Farm agent is able to assist Chris.

According to State Farm, “Chris' real-life move is the backdrop of the latest campaign (which) showcases the many moments State Farm can assist during a major life change, and demonstrates the immeasurable value of having a personal relationship with a State Farm agent.”

The campaign, anchored by the first in a series of new spots, “Going Away Party,” strongly indicates that Cliff is being replaced by “State Farm agent Cole Perez (actor Oscar Nunez of The Office and People of Earth).

This spot will break on Nov. 9 when the Rockets host the Cleveland Cavaliers (TNT).

It will also include an eBay auction "Moving Sale" destination (going live Nov. 11) where “Chris will sell some of his most valuable items and donate all proceeds to storm relief in Houston,” according to State Farm.

The campaign follows a recent community event held in partnership with NBA Cares and the Chris Paul Family Foundation to help rebuild school libraries in Houston and support students and families impacted by Hurricane Harvey.

The campaign is scheduled to run through 2018.

Lead agency is Translation.

In the first spot, a voiceover offers, "Goodbyes are never easy. But when you are born to assist, you can’t close one door without first opening another."

We see Chris and Cliff  at a farewell party as they watch clips of themselves together (from previous State Farm ads). I’m going to miss seeing that face everyday, Cliff. You’re the only one . . . “

Cliff finishes the sentence “. . . who gets you?””

Chris “This move has been . . . “

Cliff “. . . a big deal? Let me show you something.”

He hands his brother a business card of State Farm agent Cole Peréz with text, “Born to be your agent.” “Think of it as my last assist,” says Cliff.

“I’m going to miss you,” says Chris.

State Farm did not comment on whether this would be the actual end of the Cliff Paul character, which has had followers on Twitter and Facebook as well as a bevy of merchandise in his image.

Other State Farm spots with Paul have also starred NBA players DeAndre Jordan and Damian Lillard.

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