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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov082017

State Farm Assists NBA's Chris Paul In Move To Houston, But What About Cliff?

By Barry Janoff

November 8, 2017: When Chris Paul was traded from the Los Angeles Clippers to the Houston Rockets in June, he left behind teammates, fans, belongings and memories.

Did he also leave behind “twin brother” Cliff Paul?

That question is raised in a new campaign from State Farm, the first multi-media marketing effort with Paul since his off-season move, which includes TV, Internet and social media.

Paul has been a State Farm spokesman since 2012, with many spots co-starring his “faux” brother Cliff, who as a State Farm agent is able to assist Chris.

According to State Farm, “Chris' real-life move is the backdrop of the latest campaign (which) showcases the many moments State Farm can assist during a major life change, and demonstrates the immeasurable value of having a personal relationship with a State Farm agent.”

The campaign, anchored by the first in a series of new spots, “Going Away Party,” strongly indicates that Cliff is being replaced by “State Farm agent Cole Perez (actor Oscar Nunez of The Office and People of Earth).

This spot will break on Nov. 9 when the Rockets host the Cleveland Cavaliers (TNT).

It will also include an eBay auction "Moving Sale" destination (going live Nov. 11) where “Chris will sell some of his most valuable items and donate all proceeds to storm relief in Houston,” according to State Farm.

The campaign follows a recent community event held in partnership with NBA Cares and the Chris Paul Family Foundation to help rebuild school libraries in Houston and support students and families impacted by Hurricane Harvey.

The campaign is scheduled to run through 2018.

Lead agency is Translation.

In the first spot, a voiceover offers, "Goodbyes are never easy. But when you are born to assist, you can’t close one door without first opening another."

We see Chris and Cliff  at a farewell party as they watch clips of themselves together (from previous State Farm ads). I’m going to miss seeing that face everyday, Cliff. You’re the only one . . . “

Cliff finishes the sentence “. . . who gets you?””

Chris “This move has been . . . “

Cliff “. . . a big deal? Let me show you something.”

He hands his brother a business card of State Farm agent Cole Peréz with text, “Born to be your agent.” “Think of it as my last assist,” says Cliff.

“I’m going to miss you,” says Chris.

State Farm did not comment on whether this would be the actual end of the Cliff Paul character, which has had followers on Twitter and Facebook as well as a bevy of merchandise in his image.

Other State Farm spots with Paul have also starred NBA players DeAndre Jordan and Damian Lillard.

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