Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb102012

Michael Phelps Heads To Olympics With Confidence, Thanks To Head & Shoulders

By Barry Janoff

Feb. 10, 2012: World-class swimmer Michael Phelps spends a lot of time in the water, but not all of it. Which is one reason he has signed with Procter & Gamble's Head & Shoulders to star in a global marketing campaign.

Phelps, who is in training for the 2012 Summer Olympics in London, joins Troy Polamalu of the Pittsburgh Steelers and and Minnesota Twins All-Star catcher Joe Mauer as brand spokesmen.

Phelps will be featured in a multi-media campaign, "Wash in Confidence," that is scheduled to break later this month on TV, print and via a digital and social media platform. Tagline: "It's not just the flakes we wash out, it's the confidence we wash in."

The campaign is timed to support the launch of four Head & Shoulders' shampoos for men: Active Sport, High Endurance, Refresh and Deep Clean.

“I have found throughout my career that one of the most important factors in performance is confidence," Phelps said in a statement. "By using head & shoulders I have the confidence that I need to be at my best for the moments that matter most – in the pool and in life.”

The effort also touts P&G's roll as an Olympic partner. According to the company, "The Head & Shoulders' Olympic Games ‘Wash in Confidence’ campaign is aimed at encouraging individuals all over the world to take part by washing in confidence and washing out doubt. With the ‘Wash in confidence’ campaign, Head & Shoulders captures the inclusive, participatory spirit of the Olympic Games, for Olympians and ordinary people."

"If there is any bit of doubt or negativity, than you are not going to be as successful as possible." — Michael Phelps

A dedicated Facebook page encourages visitors to "shower their national athletes with messages of support." As part of the relationship, Head & Shoulders will also support Phelps’ charitable efforts through the Michael Phelps Foundation.

According to Phelps, "If there is any bit of doubt or negativity, than you are not going to be as successful as possible. To be your best, you have to trust and believe in yourself completely, you have to be confident, and receiving support messages from fans all over the world certainly goes a long way.”

Phelps marketing partners also include Subway, Under Armour and Hilton Hotels.