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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec202012

Spike Lee Helms TV Commercial For NBA BIG Day Of Christmas Games, Marketing

By Barry Janoff

December 20, 2012: On Christmas Day, 1984, Bernard King of the New York Knicks went ball-istic against the then New Jersey Nets, scoring 60 points during a game in Madison Square Garden.

On Christmas Day, 2012, the NBA will unveil a commercial under its BIG umbrella campaign, "The King of New York," that looks back at the game, during which King set a Knicks' single-game scoring mark that still stands.

The new spot is directed by and stars über-New York Knicks fan, Spike Lee, who recalls the game as being one of his all-time favorite Knicks' moments at "the world's most famous arena."

The commercial will air during the NBA's Christmas slate of games on ESPN and ABC. Lee will also direct another commercial for the BIG effort to break later in the season. Both will go into rotation during NBA telecasts across all media partners, including TNT and NBA TV.

The NBA's lead agency is Goodby, Silverstein & Partners, San Francisco.

Lee is in a car driving through New York as he talks about King and the game. "This is a story about BK from BK — Bernard King from Brooklyn, NY. It's 1984 and the Garden is packed. I'm sitting in the last row. I can touch the roof."

In the 60-point game, King scored 40 points at halftime, and finished with 19 of 30 shooting from the field and 22 of 26 from the free throw line. Despite King's scoring outburst, the Knicks lost to the Nets, 120-114.

As clips from the game play out, Lee exclaims, "Bernard King, he was giving the Nets the business. Ten, 20, 40 points. The second half, 50, 60 points! He was stopping' and poppin'!" Postin' and toasting'! All hail the King!"

With a nod to how the Knicks-Nets rivalry has been revitalized this season with the Nets' move to Brooklyn and both teams vying for leadership in their division, Lee says, "You know what? You never know who's gonna wear the crown next" as a billboard shot of Carmelo Anthony appears on-screen.

Closing text reads, "Royalty Is . . . BIG." (See the full spot here.)

In addition to directing such films as She's Gotta Have It, Mo' Better Blues, Jungle Fever and He Got Game, Lee has helmed several classic TV commercials, including a series for Nike's Jordan Brand in which Lee played the role of Mars Blackmon, a character he originated in She's Gotta Have It.

Nike has used the Mars Blackmon character again in spots over the past two years. Lee also hosted a Nike event this month in New York to unveil the Air Jordan XX8 kicks.

NBA teams playing on Dec. 25 will wear new jerseys from adidas specifically designed for the Christmas games, which has been supported by a BIG TV spot with Dwight Howard, Dwyane Wade, Carmelo Anthony, Russell Westbrook and Joe Johnson. Each of those players will be in action during the day-night NBA marathon.

One year ago, the games on Christmas 2011 marked opening day of the 2011-12 season following an NBA lockout. Viewership averaged 35 million, the highest of any NBA Christmas Day games in a decade, according to the league.

The 60-point output was a single-game NBA scoring record at Madison Square Garden until Kobe Bryant of the Los Angeles Lakers dropped 61 during a 126-117 win against the Knicks there on Feb. 2, 2009.

King, whose brother Albert played in the NBA from 1981-1991, scored 19,655 points during a career that stretched from 1977-1993, including four seasons with the Nets. In addition to the 60-point game, he also had 50-point totals in consecutive games during the 1983-84 season. During a February game later in the 1984-85 season, he scored 55 points in another match-up against the Nets.

Like King, Lee is also a native of Brooklyn.

The NBA's Christmas Day schedule: Boston Celtics at Brooklyn Nets (ESPN), New York Knicks at Los Angeles Lakers (ABC), Oklahoma City Thunder at Miami Heat (ABC), Houston Rockets at Chicago Bulls (ESPN) and Denver Nuggets at Los Angeles Clippers (ESPN).

NBA Stars Are BIG In NBA, Adidas Holiday-Themed Spot

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