NFL Takes NoBull At Scouting Combine As Presenting Partner, Official Apparel
Tuesday, August 16, 2022 at 05:49PM By Barry Janoff
August 16, 2022: Calling itself a “training brand for people who work hard and don't believe in excuses,” NoBull has signed a multi-year alliance to become the presenting partner for the NFL’s Scouting Combine as well as the “official Combine training partner of the NFL" and the “official on-field supplier of apparel and headwear for the NFL Scouting Combine."
The NFL Scouting Combine 2023 presented by NoBull is scheduled for Feb. 28-March 6 (NFL Network).
Financial terms of the pact were not shared.
Nike remains the NFL’s game-day and sideline apparel partner.
"The NFL Scouting Combine is an unrivaled opportunity for prospects to showcase their abilities, and we are excited to partner with global training brand, NoBull to enhance the experience for all participants," Joe Ruggiero, NFL svp-consumer products, said via the league.
“NoBull will strengthen the prospect look and elevate the event at Lucas Oil Stadium, creating a special moment for prospects as they progress in their athletic journey."
Starting in 2023, participants at the Combine will have access to NoBull apparel and accessories to wear during the event.
According to the NFL, “Prospects will be required to wear NoBull apparel and accessories during all on- and off-field activities (but will) retain their choice of footwear for on-field activities.”
In addition, the NFL said it would partner with NoBull to “reimagine the off-field prospect experience at the Combine.”
As part of that plan, NoBull will add a warm-up center and upgrade the prospect registration, training and recovery areas and the prospect lounge.
The Scouting Combine was presented by Reebok from 2007-08, Under Armour from 2009-2019, New Era in 2021 and Verizon in 2022.
The Combine was not held in 2020 due to COVID-19.
"NoBull is a training brand for people who work hard and don't believe in excuses, and this new partnership with the NFL perfectly encapsulates everything we stand for,” Marcus Wilson, who in 2015 co-founded NoBull with Michael Schaeffer, said via the Boston-based brand.
“To have the opportunity to provide these aspiring professional athletes with the chance to perform their best during one of the most important events of their lives is a landmark moment for us.”
NoBull also has alliances with the CrossFit Games and PGA Tour.
“We could not be more thrilled to work with the NFL to develop this partnership and find new ways to support the incredibly hardworking prospects pursuing their dreams of playing in the NFL,” said Wilson.
Under a deal signed in May, the 2023 and 2024 NFL Scouting Combines will remain in Lucas Oil Stadium, home to the Indianapolis Colts, where it has been since 2009, when it moved from the Hoosier Dome, where it had been since 1987.
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