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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar282012

Katy Perry, David Beckham, Derrick Rose Run Hard, Stay Cool For Adidas

By Barry Janoff

March 28, 2012: Adidas has pulled together an A-list of endorsers to help unveil the ClimaCool Seduction running shoe, including Katy Perry, David Beckham, Derrick Rose and Lionel Messi.

The campaign, "We All Run," is supported by a TV spot, Internet and social media including Facebook, YouTube and Twitter.

According to adidas, the ClimaCool design helps "reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts with 360-degree ventilation." 

“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” Mikal Peveto, director of running for adidas America, said in a statement.

According to Peveto, “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”

In the spot, each of the celebrity endorsers is seen wearing a variation of the ClimaCool and either running during a workout or participating in a marathon.

Rose of the Chicago Bulls and the NBA's reigning MVP wears a red version as he runs along Lake Michigan in Chicago. International soccer star Beckham is running along the Thames in London with a backdrop anticipating the Summer Olympics. Messi, regarded by many as the world's No. 1 soccer player, is seen training in Buenas Aires.

Perry, decked out in blue hair, is seen running along the beach and other locations in Los Angeles.

Among the non-celebs, a group of young men traverse alleys and steps in Moscow, and a group of marathon runners don the shoes in San Francisco.

A remix of Perry's song, "Part of Me," serves as the background music.

The ClimaCool Seduction (MSRP $100) is available in 10 colorways at the adidas Web site, and is scheduled to hit retailers nationwide in early April, including Foot Locker, Finish Line and Champs. 

See the full spot here.

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