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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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• Geico $28.4M Hail, Caesar Salad
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• Coca-Cola* $16.5M Blackout
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Coaches Make ACS Call
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Final Four '22 In NOLA
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar282012

Katy Perry, David Beckham, Derrick Rose Run Hard, Stay Cool For Adidas

By Barry Janoff

March 28, 2012: Adidas has pulled together an A-list of endorsers to help unveil the ClimaCool Seduction running shoe, including Katy Perry, David Beckham, Derrick Rose and Lionel Messi.

The campaign, "We All Run," is supported by a TV spot, Internet and social media including Facebook, YouTube and Twitter.

According to adidas, the ClimaCool design helps "reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts with 360-degree ventilation." 

“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” Mikal Peveto, director of running for adidas America, said in a statement.

According to Peveto, “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”

In the spot, each of the celebrity endorsers is seen wearing a variation of the ClimaCool and either running during a workout or participating in a marathon.

Rose of the Chicago Bulls and the NBA's reigning MVP wears a red version as he runs along Lake Michigan in Chicago. International soccer star Beckham is running along the Thames in London with a backdrop anticipating the Summer Olympics. Messi, regarded by many as the world's No. 1 soccer player, is seen training in Buenas Aires.

Perry, decked out in blue hair, is seen running along the beach and other locations in Los Angeles.

Among the non-celebs, a group of young men traverse alleys and steps in Moscow, and a group of marathon runners don the shoes in San Francisco.

A remix of Perry's song, "Part of Me," serves as the background music.

The ClimaCool Seduction (MSRP $100) is available in 10 colorways at the adidas Web site, and is scheduled to hit retailers nationwide in early April, including Foot Locker, Finish Line and Champs. 

See the full spot here.

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