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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jul012010

Bowling With 'Kingpin' James: Coca-Cola Rolls A Strike With Sprite Sweepstakes

LeBron will bowl with four grand prize winners, but will he be with the Cavaliers when it happens?July 1, 2010: Does Coca-Cola know something about LeBron James that the rest of the world doesn't? The beverage giant has launched a sweepstakes with its Sprite brand in conjunction with U.S. Brunswick Zone and Brunswick XL bowling centers that dangles for four grand prize winners the chance to compete head-to-head with James in bowling.

Marketing for the first "Bowling with LeBron Sweepstakes presented by Sprite," which runs now through Aug. 31, prominently features James in his Cleveland Cavaliers'  No. 23 uniform. James has been a member of the Cavs since they drafted him out of St. Vincent-St. Mary High School in 2003, but he currently is a free agent and may not be a member of the Cavaliers when the sweepstakes ends.

Sprite is getting the word out via retail POP, Internet and at U.S. Brunswick Zone and Brunswick XL bowling centers across the country.

Among the teams seeking the basketball services of James, a six-time All-Star and two-time NBA MVP, are the Chicago Bulls, Miami Heat, New Jersey Nets, Los Angeles Clippers, New York Knicks and the Cavaliers.

Sprite, an official NBA partner with whom James has a marketing deal, has put the All-Star front and center of its sweepstakes campaign alongside the text: "You can't beat me on the court . . . but can you beat me on the lanes?"

According to Coca-Cola, James, whose nickname is "King James," is "an avid bowler [and] a natural choice for this sweepstakes." In fact, his mansion in Akron, Ohio, includes a bowling alley along with a theater, casino and barber shop.

Four grand prize winners will win a trip for two to meet and bowl with "Kingpin" James. Each grand prize includes round-trip air transportation for two, a two-night hotel stay and a $100 cash allowance. According to the rules, the event must take place between October-December 2010. In addition, more than 1,000 instant prizes will be awarded, including LeBron collector bowling balls and LeBron collector bowling pins.

Consumers can enter online or at any of the 90 U.S. Brunswick Zone and Brunswick XL bowling centers nationwide. (Full details here.)

LeBron A Slam Dunk For NBA, Sprite In All-Star Game Marketing

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