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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul012010

Bowling With 'Kingpin' James: Coca-Cola Rolls A Strike With Sprite Sweepstakes

LeBron will bowl with four grand prize winners, but will he be with the Cavaliers when it happens?July 1, 2010: Does Coca-Cola know something about LeBron James that the rest of the world doesn't? The beverage giant has launched a sweepstakes with its Sprite brand in conjunction with U.S. Brunswick Zone and Brunswick XL bowling centers that dangles for four grand prize winners the chance to compete head-to-head with James in bowling.

Marketing for the first "Bowling with LeBron Sweepstakes presented by Sprite," which runs now through Aug. 31, prominently features James in his Cleveland Cavaliers'  No. 23 uniform. James has been a member of the Cavs since they drafted him out of St. Vincent-St. Mary High School in 2003, but he currently is a free agent and may not be a member of the Cavaliers when the sweepstakes ends.

Sprite is getting the word out via retail POP, Internet and at U.S. Brunswick Zone and Brunswick XL bowling centers across the country.

Among the teams seeking the basketball services of James, a six-time All-Star and two-time NBA MVP, are the Chicago Bulls, Miami Heat, New Jersey Nets, Los Angeles Clippers, New York Knicks and the Cavaliers.

Sprite, an official NBA partner with whom James has a marketing deal, has put the All-Star front and center of its sweepstakes campaign alongside the text: "You can't beat me on the court . . . but can you beat me on the lanes?"

According to Coca-Cola, James, whose nickname is "King James," is "an avid bowler [and] a natural choice for this sweepstakes." In fact, his mansion in Akron, Ohio, includes a bowling alley along with a theater, casino and barber shop.

Four grand prize winners will win a trip for two to meet and bowl with "Kingpin" James. Each grand prize includes round-trip air transportation for two, a two-night hotel stay and a $100 cash allowance. According to the rules, the event must take place between October-December 2010. In addition, more than 1,000 instant prizes will be awarded, including LeBron collector bowling balls and LeBron collector bowling pins.

Consumers can enter online or at any of the 90 U.S. Brunswick Zone and Brunswick XL bowling centers nationwide. (Full details here.)

LeBron A Slam Dunk For NBA, Sprite In All-Star Game Marketing

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