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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul012010

Bowling With 'Kingpin' James: Coca-Cola Rolls A Strike With Sprite Sweepstakes

LeBron will bowl with four grand prize winners, but will he be with the Cavaliers when it happens?July 1, 2010: Does Coca-Cola know something about LeBron James that the rest of the world doesn't? The beverage giant has launched a sweepstakes with its Sprite brand in conjunction with U.S. Brunswick Zone and Brunswick XL bowling centers that dangles for four grand prize winners the chance to compete head-to-head with James in bowling.

Marketing for the first "Bowling with LeBron Sweepstakes presented by Sprite," which runs now through Aug. 31, prominently features James in his Cleveland Cavaliers'  No. 23 uniform. James has been a member of the Cavs since they drafted him out of St. Vincent-St. Mary High School in 2003, but he currently is a free agent and may not be a member of the Cavaliers when the sweepstakes ends.

Sprite is getting the word out via retail POP, Internet and at U.S. Brunswick Zone and Brunswick XL bowling centers across the country.

Among the teams seeking the basketball services of James, a six-time All-Star and two-time NBA MVP, are the Chicago Bulls, Miami Heat, New Jersey Nets, Los Angeles Clippers, New York Knicks and the Cavaliers.

Sprite, an official NBA partner with whom James has a marketing deal, has put the All-Star front and center of its sweepstakes campaign alongside the text: "You can't beat me on the court . . . but can you beat me on the lanes?"

According to Coca-Cola, James, whose nickname is "King James," is "an avid bowler [and] a natural choice for this sweepstakes." In fact, his mansion in Akron, Ohio, includes a bowling alley along with a theater, casino and barber shop.

Four grand prize winners will win a trip for two to meet and bowl with "Kingpin" James. Each grand prize includes round-trip air transportation for two, a two-night hotel stay and a $100 cash allowance. According to the rules, the event must take place between October-December 2010. In addition, more than 1,000 instant prizes will be awarded, including LeBron collector bowling balls and LeBron collector bowling pins.

Consumers can enter online or at any of the 90 U.S. Brunswick Zone and Brunswick XL bowling centers nationwide. (Full details here.)

LeBron A Slam Dunk For NBA, Sprite In All-Star Game Marketing

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