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NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec132016

Nike Asks: When Zombies, Celebrities, Selfies Attack, Will You Keep Running?

By Barry Janoff

Originally Published in MediaPost

December 12, 2016: Nike wants people to exercise, train, workout and just plain get off the couch or away from the computer, according to a new campaign, "Time Is Precious."

The effort, for Nike Running, shows no running shoes, no people, no exercise equipment, not even the Apple Watch Nike+ or a screen shot of the Nike+ Run Club app.

Instead, in a series of humorous spots, we see stark white text on a black background, read by a voiceover sounding a lot like Apple’s Siri, each addressing a different aspect of modern life that Nike deems as having become too distracting: zombies, obsessing over celebrities, taking endless selfies and photos of minutia or spending too much time on the Internet giving too many opinions.

The campaign includes six spots, Internet and social media. Lead agency is Wieden + Kennedy Portland Ore.

According to Nike, the purpose of the effort is to “encourage people to give themselves time to exercise, train and participate in sports.”

"We believe this is a way to make everyone aware of the need to get active, through a fun and disruptive campaign, from the messages to the platforms used," Sean Tresvant, vp-category brand marketing for Nike North America, told NYSportsJournalism. "We believe sport is something that can help everyone to be the best they can be . . . and this is about making people aware they have more time than they think to run or train."

The umbrella spot, "Time Is Precious," asks, "Are we scrolling, watching and clicking or are we running today?"

"This commercial is just one minute out of the ten hours a day you spend glued to your screens," we read while a staccato Siri voice says each one-word snippet. "That’s 152 days a year. That’s 32 years of your life. Scrolling stuff. Clicking stuff. Emoji-ing stuff. Watching other people’s pictures of the Caffé Macchiato. Or their dog. Or their baby. Or their dog and baby. Or the view out of their airplane window . . .

"Are you watching vloggers take something out of a box,” it continues. “Watching shows about housewives. Watching shows about housewives in a different state. Swiping left . . . left .. .left . . . "

It ends with the sounds of a ticking stop watch and an alarm ringing, then directs viewers to Nike.com/running.

Supporting spots take on specific topics.

In "Zombies," Nike takies a shot at such popular shows as The Walking Dead, Fear The Walking Dead and Z Nation by asking,  "Are we watching zombies or are we running today?"

"Pictures" poses the question, "Are we scrolling through pictures or are we training today?"

"Opinions" and "Friends" ask, respectively, "Are we spending time on opinions . . ." and "Are we commenting on stuff or are we running today?"

In "Celebrities," the question a bit more complex.

"Are we watching celebrities doing stuff or are we training today?" Which comes with the Siri-read text, designed to mirror promos for reality shows: "Coming up: Celebrity does stuff celebrities do. Celebrity dates celebrity. Celebrity cheats on celebrity. Celebrity breaks up with celebrity. Celebrity drinks a drink walks on sidewalk scratches nose sneezes wants privacy posts naked selfie."

In its most recent financial report, for Q1 2017, Nike said that, due in part to the Olympic Games, “Running was a strong performing category (posting) the strongest sales Nike has ever recorded for that business segment.”

“Running is a great example of our complete offense within a category, delivering both performance innovation and sports style innovation in both footwear and apparel," Mark Parker, chairman and CEO, said during a conference call.

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