Super Bowl LIX: Notes And Quotes, Buildups And Touchdowns, Ad Finds And Goal Lines
Sunday, February 2, 2025 at 05:03PM 
By Barry Janoff
UPDATED February 4, 2025: The NFL said it is stenciling the phrase “Choose Love” in the back of one of the end zones in Super Bowl LIX host venue Caesars SuperDome “to encourage the country after a series of tragedies over the first six weeks of the year.
“It Takes All of Us” will be stenciled in the other end zone.
“The Super Bowl is often a snapshot in time and the NFL is in a unique position to capture and lift the imagination of the country,” NFL spokesman Brian McCarthy said via the league.
"‘Choose Love’ is appropriate to use as our country has endured in recent weeks wildfires in Southern California, the terrorist attack here in New Orleans, the plane and helicopter crash near our nation’s capital and the plane crash in Philadelphia.”
February 2, 2025: Super Bowl LIX in New Orleans Caesars SuperDome Feb. 9 Fox
• CNBC Sports: Fox has sold out of ad spots for the upcoming Super Bowl on Feb. 9, with more than 10 commercials selling for a record $8 million, While automakers and food and beverage companies will take up the bulk of air time, artificial intelligence and pharmaceutical companies took a bigger share of commercials this year. (Full story here.)
• ESPN: At least 10 commercials to air during Super Bowl LIX on Fox have sold for $8 million, according to multiple reports. Fox declined to comment on the specific price tag for 30 seconds. Last year, a 30-second spot went for around a reported $7 million. (Full story here.)
• AP Sports: There will be a focus on AI in more commercials and slightly more pharmaceutical companies advertising this year.
One category that’s down is movie promos and streamers. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis’ Jeep and Ram brands having announced an appearance. (Full story here.)
• The NFL said Post Malone would be the headline performer for the Super Bowl LIX YouTube Tailgate Concert.
The league's pre-game party, exclusively live-streamed on YouTube, will take place outside Caesars Superdome in New Orleans Feb. 9, before the championship game begins (4 PM ET).
This year marks YouTube’s first time as the official sponsor of the Super Bowl Tailgate, which began at Super Bowl LIV with a virtual concert from Miley Cyrus during the pandemic.
• The NFL said Grammy-winning singer SZA would join Kendrick Lamar during the Super Bowl LIX Apple Music Halftime Show on Feb. 9 in New Orleans’ Caesars SuperDome. SZA is Lamar's former Top Dawg Entertainment labelmate. She appeared on his recent album "GNX" and they will co-headline a 19-city North American tour this spring and summer.
• The NFL said it would host its annual Play Football Family Festival in New Orleans on Feb. 8 — a free, interactive football experience — the day before Super Bowl LIX in Caesars SuperDome at Hahnville High School in Boutte, LA. Local youth and families will be able to interact with the New Orleans Saints, Super Bowl team cheerleaders and mascots, and obstacle courses, food trucks, giveaways learn skills and drills, try on equipment with Riddell.
• The NFL said Snoop Dogg would host NFL Honors presented by Invisalign, Feb. 6 in the Saenger Theater, New Orleans. The prime time awards special recognizing the NFL’s best players, performances and plays from the 2024 season will air live on Fox and NFL Network and stream on NFL+ (9 PM ET). 
NFL Honors debuted in 2012 and features the announcement of awards, such as The Associated Press’ annual accolades, the prestigious Walter Payton NFL Man of the Year presented by Nationwide and the new Pro Football Hall of Fame Class the week leading up to the Super Bowl.
• The NFL said Make-A-Wish would host 19 families for a Super Bowl LIX experience. Make-A-Wish has partnered with Fanatics, the organization's official sports partner, the NFL and other corporate partners "to deliver an incredible itinerary for the wish kids and their families as part of the nonprofit's celebration of 45 years of wish granting."
"Nothing could be more inspiring than watching our kids and their families connect and create cherished memories at such an iconic event," Leslie Motter, president and CEO at Make-A-Wish America, said via the organization. "These families have faced unimaginable challenges, and we are honored to provide them with this an experience they'll never forget thanks to our partners like NFL, Fanatics and more."
• Total spend on food, drinks, apparel, decorations and other purchases for the day is expected to reach a record $18.6 billion, or $91.58 per person, according to the just-released 2025 Super Bowl Spending Survey from the National Retail Federation, conducted by Prosper Insights & Analytics.
That is up more than $1 billion from Super Bowl LVIII, when total spend was $17.3 billion, and up more than $2 billion from Super Bowl LVII when total spend was $16.5 billion. (Full story here.)
• The National Chicken Council released its annual Chicken Wing Report, projecting people inn the U.S. to consume 1.47 billion chicken wings watching the Chiefs and Eagles. This figure represents an increase of 1.5% from last year's game, or about 20 million more wings.
• ESPN: The NFL and federal law enforcement are increasing security for Super Bowl LIX in New Orleans in response to the New Year's Day terrorist attack on Bourbon Street that killed 14 people.
Officials acknowledged that the New Orleans attack, in which a man drove a truck through crowds, prompted authorities to add extra manpower and resources to one of the most highly protected sporting events in the nation.
"I'd like to say it doesn't change a lot in our security planning, but it does change things," the NFL's Chief Security Officer Cathy Lanier told ESPN. "Are we doing anything differently? Of course." (Full story here.)
‘Free’ Food
• 7-Eleven: Existing 7NOW app users can access a BOGO pizza deal or $5 off beer on a minimum $30 purchase. These deals are limited to the day of the Super Bowl, Feb 9.
• Applebee’s: The "official grill + bar sponsor of the NFL" is on Feb.s 9 for Super Bowl LIX offering 20 Free Boneless Wings with any $40 online purchase. Available for To Go or delivery for online orders with promo code SBWINGS25.
• Auntie Anne's: On Super Bowl Sunday, ordering a Football Bucket will award customers with a $5 off coupon, valid for up to 14 days. This promotion is limited to orders through Auntie Anne's Rewards app.
• Buffalo Wild Wings: For the seventh consecutive year, Buffalo Wild Wings is offering six free wings to all participating customers if the Super Bowl goes into overtime, Must be redeemed in-person on Monday, Feb. 24 between 2-5 PM. The only two Super Bowls to go into overtime were Super Bowl LI (2017) and Super Bowl LVIII (2024)
• California Pizza Kitchen: Offering a discount on its Take & Bake pizzas starting on Feb. 2 and lasting through Super Bowl Sunday. at two price points — two pizzas for $25 or four pizzas for $40. Take & Bake pizzas are almost fully prepared by the restaurant's kitchen staff. Customers just need to finish baking them at home,
• Carl’s Jr.: The day after the big game is the unofficial Carl's Jr. National Hangover Day. The fast-feeder said in 2024 more than 16 million people across the U.S. either called off work or showed up late due to the festivities the night before.
Carl’s Jr. is giving away Hangover Burgers to My Rewards members at participating locations. On Feb. 10, guests can download the Carl's Jr. app, create a My Rewards account and head to their local Carl's Jr. to get the free burger. No purchase is necessary to redeem the offer. Social media influencer Alix Earle is "getting the message out to give the remedy you didn't know you needed.
• Carvel: Taking $3 off of delivery orders of at least $20 placed through either DoorDash or UberEats between February 5-14.
• Chipotle: On Monday, Feb. 10, Chipotle Rewards members can get a free Guac and Queso Blanco offer with the purchase of any entrée, available exclusively on the Chipotle app and Chipotle.com with promo code "EXTRA25." Chipotle also has a special activation that will reward up to 50,000 free entrees to fans watching the championship game.
• Firehouse Subs: Bringing back their ‘Name of the Day’ deal, offering free subs on Feb. 9 to guests with names inspired by football icons. Guests named Cooper, Tom, Julian, Von, Nick, Peyton, Patrick or Eli can score a free sub of their own. Name of the Day offers guests with matching names the opportunity to buy any sub and receive any sub of equal or lesser value for free, in-store or for delivery.
• Popeyes and Don Julio: Now thru Feb. 9, Popeyes customers nationwide can get a buy-one-get-one-free chicken sandwich deal when ordering through UberEats. A $5 promo code for Tequila Don Julio (for customers of legal drinking age) will also be available during this period,
Commercials
• Booking.com Get Your Stay Ridiculously Right
• Bosch Pickle Jar
* Bud Light Big Men On Cul-De-Sac
• Budweiser First Delivery
• Budweiser Left Behind
• Coffee Mate Foam Diva
• Coors Light Slow Monday
• Doritos Super Bowl Commercial 2025 Semi Finalists
• Dove H.E.R. These Legs
• Dunkin’ Donuts The Bean Method
• GoDaddy Walton’s Been Working
• Häagen-Dazs Not So Fast Or Furious
• Hellmann’s When Sally Met Hellmann’s
• Hexclad Unidentified Frying Object
• Instacart We’re Here
• Lay's The Little Farmer
• Nerds Antique Radio
• Oikos Surprising Strength
• Pringles Call of the Mustaches
• Reese’s Don’t Eat Lava
• Skechers Andy Reid Hand Model
• SquareSpace Time As Old As Web Sites
• Totino’s Big Game
• TurboTax Taxes Is So Sweet
• Uber Eats Ditka
• Verizon (to air during The Grammy Awards) Buzz Aldrin
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