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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb242016

With Eye On Olympics, Under Armour Begins Next Evolution Of 'Rule Yourself'

By Barry Janoff

February 23, 2016: This past summer, Under Armour launched its "Rule Yourself" global multi-platform campaign with creative that included NFL quarterback Tom Brady, ballet star Misty Copeland, NBA MVP Stephen Curry and top-ranked golfer Jordan Spieth.

The sports gear and footwear company this week continues and expands upon the campaign with Manchester United star Memphis Depay, members of the USA Gymnastics Women’s National Team and Olympic swimming icon Michael Phelps.

Depay, Phelps and the USA Women's Gymnastics Team all are hoping to play roles in the upcoming Summer Olympics in Rio de Janeiro.

According to Under Armour, this next evolution of the campaign "underscores the brand's vision of training as the focal point of an athlete's everyday life . . . Driven by the theme of JOMO (the joy of missing out) and the tagline "It's What You Do in the Dark That Puts You in the Light"  (it) highlights the sacrifices these athletes make — and the elation they feel — when wholly dedicated to training for their sport."

Media buy includes spots on ESPN, NBC, ABC, MTV, and Turner. Support includes Internet and social media via YouTube, Facebook, Instagram, Twitter and Snapchat.

Spots starring Depay (identified in the ads via his Netherlands birthplace rather than ManU as his club has an official alliance with Under Armour rival adidas) and the USA Women's Gymnastics Team broke this week. Phelps is due to hit in March.

Lead agency is Droga5, NY.

People can also download UA Record to join Under Armour's fitness community via iTunes and Google Play.

Under Armour in January reported a 28% growth in net revenue to $3.96 billion and 31% growth of net revenue in Q4 to $1.1 billion, with chairman and CEO Kevin Plank specifically citing the business generated by and marketing support for such endorsers as Curry, Spieth, Copeland and Brady.

The newest chapter of our 'Rule Yourself' campaign is the natural evolution of Under Armour's training ethos," Adrienne Lofton, svp-global brand marketing for Baltimore-based Under Armour. "As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

According to Steve Penny, president for USA Gymnastics, "When Under Armour brought the 'Rule Yourself' concept forward, it really spoke to who our athletes are and the drive it takes to be the best. Our gymnasts dedicate the majority of every day to training and school, often beginning before everyone wakes up and after everyone has gone to bed, all to be the best they possibly can be.

"This commitment is demonstrated day in and day out for years, with the ultimate goal of achieving perfection, and that attitude and determination are what Under Armour understands better than anyone else," said Penny.

Under Armour's roster of endorsers also includes Cam Newton, Andy Murray, Lindsey Vohn, Buster Posey, Bryce Harper, recently signed Dwayne "The Rock" Johnson and a line endorsed by Muhammad Ali.

"As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

This past September, Under Armour signed a multi-year extension with the NFL regarding the NFL Scouting Combine, a deal that dates back to 2009.

The 2016 NFL Scouting Combine is being held this week in Lucas Oil Stadium in Indianapolis.

The agreement means that Under Armour maintains "exclusive rights as the NFL Scouting Combine's official apparel outfitter," and also will unveil an "expanded line of officially licensed Combine apparel for consumers."

"By providing this peek behind the curtain of our athlete's lives, we hope to inspire young athletes all over the world to push beyond their perceived limitations in order to achieve their ultimate goals," said Lofton. "We truly believe it's what athletes do in the dark, when no one is watching, that ultimately puts them in the spotlight they deserve."

Curry Shoes, Tech-Driven Fitness Score Big For Under Armour

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