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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb242016

With Eye On Olympics, Under Armour Begins Next Evolution Of 'Rule Yourself'

By Barry Janoff

February 23, 2016: This past summer, Under Armour launched its "Rule Yourself" global multi-platform campaign with creative that included NFL quarterback Tom Brady, ballet star Misty Copeland, NBA MVP Stephen Curry and top-ranked golfer Jordan Spieth.

The sports gear and footwear company this week continues and expands upon the campaign with Manchester United star Memphis Depay, members of the USA Gymnastics Women’s National Team and Olympic swimming icon Michael Phelps.

Depay, Phelps and the USA Women's Gymnastics Team all are hoping to play roles in the upcoming Summer Olympics in Rio de Janeiro.

According to Under Armour, this next evolution of the campaign "underscores the brand's vision of training as the focal point of an athlete's everyday life . . . Driven by the theme of JOMO (the joy of missing out) and the tagline "It's What You Do in the Dark That Puts You in the Light"  (it) highlights the sacrifices these athletes make — and the elation they feel — when wholly dedicated to training for their sport."

Media buy includes spots on ESPN, NBC, ABC, MTV, and Turner. Support includes Internet and social media via YouTube, Facebook, Instagram, Twitter and Snapchat.

Spots starring Depay (identified in the ads via his Netherlands birthplace rather than ManU as his club has an official alliance with Under Armour rival adidas) and the USA Women's Gymnastics Team broke this week. Phelps is due to hit in March.

Lead agency is Droga5, NY.

People can also download UA Record to join Under Armour's fitness community via iTunes and Google Play.

Under Armour in January reported a 28% growth in net revenue to $3.96 billion and 31% growth of net revenue in Q4 to $1.1 billion, with chairman and CEO Kevin Plank specifically citing the business generated by and marketing support for such endorsers as Curry, Spieth, Copeland and Brady.

The newest chapter of our 'Rule Yourself' campaign is the natural evolution of Under Armour's training ethos," Adrienne Lofton, svp-global brand marketing for Baltimore-based Under Armour. "As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

According to Steve Penny, president for USA Gymnastics, "When Under Armour brought the 'Rule Yourself' concept forward, it really spoke to who our athletes are and the drive it takes to be the best. Our gymnasts dedicate the majority of every day to training and school, often beginning before everyone wakes up and after everyone has gone to bed, all to be the best they possibly can be.

"This commitment is demonstrated day in and day out for years, with the ultimate goal of achieving perfection, and that attitude and determination are what Under Armour understands better than anyone else," said Penny.

Under Armour's roster of endorsers also includes Cam Newton, Andy Murray, Lindsey Vohn, Buster Posey, Bryce Harper, recently signed Dwayne "The Rock" Johnson and a line endorsed by Muhammad Ali.

"As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

This past September, Under Armour signed a multi-year extension with the NFL regarding the NFL Scouting Combine, a deal that dates back to 2009.

The 2016 NFL Scouting Combine is being held this week in Lucas Oil Stadium in Indianapolis.

The agreement means that Under Armour maintains "exclusive rights as the NFL Scouting Combine's official apparel outfitter," and also will unveil an "expanded line of officially licensed Combine apparel for consumers."

"By providing this peek behind the curtain of our athlete's lives, we hope to inspire young athletes all over the world to push beyond their perceived limitations in order to achieve their ultimate goals," said Lofton. "We truly believe it's what athletes do in the dark, when no one is watching, that ultimately puts them in the spotlight they deserve."

Curry Shoes, Tech-Driven Fitness Score Big For Under Armour

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