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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov112009

Terrell Owens, Chad Ochocinco Get 'Nasty' For Unilever's Klondike

November 11, 2009: Two of the NFL's outspoken "bad boys" — Chad Ochocinco and Terrell Owens — are facing off to see which one is the baddest and has the thickest shell when it comes to taking criticism. Not on the field, but via a humorous campaign for Unilever's Klondike coated ice cream squares and bars, the "Ocho-TO Thicker Shell Face-Off."

Ochocinco, who plays for the Cincinnati Bengals, and Owens, a member of the Buffalo Bills, will take turns "roasting" each other at the Klondike Facebook Fan Page. The roast will take place over a two-week period: Starting Nov. 11, Ochocinco will take shots at Owens for a week with "lighthearted messages to test the thickness of Owens' shell."  Beginning Nov. 18, Owens gets to lightly roast Ochocinco. During their respective roasting periods, Owens and Ochocinco will have an opportunity to respond to each other. The campaign also will encompass Twitter and Klondike's Web site.

The purpose is to support the fact that "six of the Klondike stickless bars now have a thicker chocolatey shell . . .  with 25 percent more chocolatey coating!" The campaign plays off of the brand's long-time tag, "What would you do for a Klondike bar?" Here, it becomes, "What would you say for a Klondike bar?"

Unilever is not an official NFL partner, so there will be no images of NFL, Bengals or Bills logos or uniforms.

Among Ochocinco's early jabs at Owens: "I saw you wearing your Halloween costume on TV. Oh, wait, that was just your outfit for the press conference." And, "Watched your reality show this summer, The TO Show. Seemed more like one of those dating shows to me with the number of girls comin' in and out of that house."

Consumers are encouraged to submit their own "roasts" that may or may not be posted at the official site. However, at another Facebook site that is not censored by Unilever or Klondike, people already have posted their own comments, including: "Wow. I used to love Klondike. Why pick the two biggest idiots in the NFL?" And "This would seem a commercial nightmare to me if I was PR in this company." However, not all the comments were negative: "I'm by no means a fan of either of these guys, but this is funny. Lighten up, people!" And "Give [T.O.] a break. He's misunderstood."

"The 'interesting one' is very pleased to be working with Klondike," Ochocinco, who in 2008 legally changed his name from Johnson to his uniform number, said in a statement. "I can eat ice cream, embarrass TO and perfect my craft all at the same time . . . while still looking good. POW!"

Replied Owens, "I'm excited for this opportunity to slam my friend Chad. What would you do for a Klondike bar? How about what wouldn't Ochocinco do for attention?"

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